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7 Ways to Repurpose Blog Content

New content helps people discover you, get interested in your products/services, and build enough trust that they’re ready to buy. Creating content is a difficult task and generating new content from scratch daily can be a headache since it’s incredibly time consuming. Don’t worry, we’ve got some good news for you: ...
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Progress in Personalizing Email Marketing

In today’s society, personalization is everything. People are constantly trying to express themselves and create a world customized for them. Marketing has started following this trend, like in personalized Facebook ads based on recent searches or liked products. Most email marketers have also figured out that personalization matters. It increases open rates, ...
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The Benefits of Each Social Media Marketing Platform

Trying to decide which social media marketing platform to use? That is no easy task as more and more new social media platforms get embedded in our daily lives. If you’re not planning to use social media to market your business then you should be asking yourself, “why not?” Nearly ...
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Bing Ads – Is it Important?

Are Bing Ads a part of your search marketing strategy? If the answer is no, it means you are passing up a great opportunity. We know what you’re thinking: “No one uses Bing, so what can I miss?”. Believe it or not, Bing holds over 30% of the search marketplace in the ...
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Attribution Models

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...
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Website Traffic Down? Here’s Why

You’ve developed what you believe is the perfect website. It's super functional, designed to a tee, and a prime online extension of your brand. But maybe your website traffic isn’t as high as you’d hoped. Or maybe it’s dropped in the last few months, and you just can’t figure out ...
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Twitter Wrap-Up for September 13, 2017

Another week, another wrap - but not just any wrap. This week we had a special guest that was able to join us for this meeting, our good friend Chris Feix!Some exciting news was brought up this meeting about the conference that Chris is bringing back to the city which ...
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