The Blayzer Blog | Insights on Strategy, Ecommerce & Digital Marketing

a person with social medias surrounding them

New Social Media Packages

05 September 2017 Mobile Apps & Development, Online Marketing, Web Strategy, Events

Social media is an essential part of a successful marketing strategy these days, but many companies find it challenging to keep up with the latest tools, trends, and tactics. We’ve recently updated our social media service packages to better fit our clients’ needs and today’s social media landscape. Here’s what’s ...

It’s Time to Secure Your Site

05 September 2017 Online Marketing, Web Strategy, Mobile Apps & Development

Google is making some changes again, and this time it’s serious. If your site is not currently using HTTPS and SSL encryption, it’s time to update and secure your site. Starting in January 2017, Google's widely-used Chrome web browser started flagging websites that don't use web encryption as being "Not Secure". ...

10 Tips for Better Email Hyperlinks

29 August 2017 Online Marketing, Web Strategy, Mobile Apps & Development

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

Reputation is Everything in Email Marketing

24 August 2017 Online Marketing

As the world keeps on getting smaller through social media and online business, constructing a solid reputation is more imperative than any other time in recent memory. In the online world, your reputation is everything. It partners with success and, in converse, success demands reputation. Building a good reputation requires ...

4 Simple Guidelines For Content

14 August 2017 Web Development, Copywriting, Writing, Online Marketing

Have you ever tried reading a story with only pictures? Everyone enjoys when a book has pictures to complement the writing, but it becomes rather difficult when there are no words because the interpretation is left entirely up to you. You try navigating the story and never really know if ...

Twitter Wrap-Up for August 9 2017

11 August 2017 Social Media

Same day, same bar: different intern. Louise is gone (if I could insert a crying emoji, I would), so Jacqueline (that’s me, in third-person) is taking her place as the designated twitter scribe. Please, hold your applause. After circling around the bar twice because I don’t know how to park, ...

Measuring Social Media Success

29 July 2017 Social Media, Online Marketing

Social media is such and effective way for marketers to reach their target audience. But how do you track the progress and success of social media campaigns? How do you quantify social media reach? Here are a few metrics to keep an eye out for. Using these three forms of reach can help ...

Twitter Wrap-Up for June 9 2017

09 June 2017 Social Media

Another week, another Twitter wrap-up! I don’t know about you, but I don’t care too much for ads when I’m on a website -- that’s why I have an ad blocker. Luckily, I’m not the only one who feels this way. This week at our Twitter meeting Brandon found a Tweet ...

Weekly Twitter Wrap-Up June 2 2017

02 June 2017 Social Media

These past couple weeks have been busy at Blayzer, three new interns have joined the team this summer, as well as a new salesperson, even though it’s been busy around the shop there’s still been time for us to bust out some quality Tweets.More quality memes have been surfacing the ...

The Golden Rules of Email Marketing

23 May 2017 Web Strategy

When deciding whether to run an email campaign, one of the most critical things you'll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You'll certainly want to brush up on the laws that protect privacy and ...

blog.

Recent Posts

Categories

Tags

Archives