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Technology Options for Mobile User Experiences

With the vast amount of digital content being consumed by mobile devices continuing to grow and even surpassing that of desktop devices, it is critical that you have a convenient and functional mobile platform to present yourself to the consumer. This gives the user the best experience with your brand ...
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Website vs Apps

Sometimes answering the first question above starts by simply re-framing it. Instead of asking, “Do I need…?” you should first ask, “Do my users need…?” If your users have a clear demand for one or the other, then that should be the only information you need. If user demand isn’t ...
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Website Conversion Optimization

At one point or another in life, most of us have heard the old saying “you can lead a horse to water, but you can’t make it drink”. While this may be true for a horse, it is not true in the world of optimizing your website. With strategically placed ...
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Why Online Strategy Matters

Companies that choose not to create and follow a proper business plan or marketing strategy may feel like they’re saving time and “staying loose,” but they’re actually playing with fire. If we’ve learned anything from recent economic history, it’s that a business must be ready, willing, and able to act ...
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