When someone mentions ROI, the first thing that usually comes to people mind is Return on Investment. We all know how important ROI is in the marketing world. However, with the development of digital marketing, Return on Investment is not the only thing you need to care about. One advantage of digital marketing is that … Continue reading A new take on ROI
More and more businesses place a significant amount of importance on going digital. A lot of time those efforts are out-sourced to an agency. But what is a small company supposed to do when they go to an agency and that agency isn’t what they said they were, breach their contract or just disappear altogether? … Continue reading TAG Verification
The world of digital marketing is changing at a fast pace. These days, the majority of people don’t like to read a bunch of text to get information. Instead, they prefer visuals, which makes visual marketing more effective to promote products and services than others. That’s where Infographics come in. What is an infographic? It … Continue reading How to Create an Awesome Infographic
Currently, there are more than 1.79 billion social network users worldwide. The average person spends up to 3.2 hours a day scanning, checking, and scrolling on social media. With the incredible amount of activity on social media and the rapid growth since its inception, it is important to integrate your email campaigns with social media to … Continue reading Integrating Email Marketing and Social Media
With the rapid development of technology nowadays, there are many tools out there that can help companies accomplish their jobs better, faster, and easier. However, with an overwhelming amount of tools available, sometimes it can be difficult for businesses to choose the right ones. And that’s where Blayzer comes in! Here’s a list of must-have … Continue reading Must-have Marketing Technologies of 2017
In today’s society, personalization is everything. People are constantly trying to express themselves and create a world customized for them. Marketing has started following this trend, like in personalized Facebook ads based on recent searches or liked products. Most email marketers have also figured out that personalization matters. It increases open rates, click through rates and conversion … Continue reading Progress in Personalizing Email Marketing
Directing online traffic to your website can be a difficult task to accomplish. It takes a balance of multiple techniques working in sync without overpowering or competing with each other. At Blayzer, we consider anything you do to get good traffic on your website or web solution as online marketing. This can include direct and … Continue reading Increase Website Traffic With Push & Pull Marketing
Are Bing Ads a part of your search marketing strategy? If the answer is no, it means you are passing up a great opportunity. We know what you’re thinking: “No one uses Bing, so what can I miss?”. Well, too bad, here’s a bunch of things that you miss without using Bing Ads. get more … Continue reading Bing Ads – Is it Important?
last click This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in Analytics. Cons: A … Continue reading Attribution Models
In this digital age of content marketing, businesses are feeling the strain to produce an ongoing stream of information to consumers. The pressure to pump out meaningful and interesting content can drive even the best a little coo-coo! When budgets are tight, staff is lean, and time is scarce it can be challenging to keep … Continue reading For Continuous Content, Frack It!