In today’s society, personalization is everything. People are constantly trying to express themselves and create a world customized for them. Marketing has started following this trend, like in personalized Facebook ads based on recent searches or liked products. Most email marketers have also figured out that personalization matters. It increases open rates, click through rates and conversion … Continue reading Progress in Personalizing Email Marketing
Directing online traffic to your website can be a difficult task to accomplish. It takes a balance of multiple techniques working in sync without overpowering or competing with each other. At Blayzer, we consider anything you do to get good traffic on your website or web solution as online marketing. This can include direct and … Continue reading Increase Website Traffic With Push & Pull Marketing
Are Bing Ads a part of your search marketing strategy? If the answer is no, it means you are passing up a great opportunity. We know what you’re thinking: “No one uses Bing, so what can I miss?”. Well, too bad, here’s a bunch of things that you miss without using Bing Ads. get more … Continue reading Bing Ads – Is it Important?
last click This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in Analytics. Cons: A … Continue reading Attribution Models
In this digital age of content marketing, businesses are feeling the strain to produce an ongoing stream of information to consumers. The pressure to pump out meaningful and interesting content can drive even the best a little coo-coo! When budgets are tight, staff is lean, and time is scarce it can be challenging to keep … Continue reading For Continuous Content, Frack It!
Have you ever overstepped your DIY capabilities and found yourself with an IKEA entertainment center strewn across your living room floor in 125 tiny pieces? How about that new wireless printer you just bought that you can’t seem to get connected to all your devices no matter how many times you shut it off and … Continue reading Amazon Services & What It Means For Your Business
Social media is an essential part of a successful marketing strategy these days, but many companies find it challenging to keep up with the latest tools, trends, and tactics. We’ve recently updated our social media service packages to better fit our clients’ needs and today’s social media landscape. Here’s what’s new: TAKING INSTAGRAM BY STORM … Continue reading New Social Media Packages
Google is making some changes again, and this time it’s serious. If your site is not currently using HTTPS and SSL encryption, it’s time to update and secure your site. What in the SSL is going on? Starting in January 2017, Google's widely-used Chrome web browser started flagging websites that don't use web encryption as … Continue reading It’s Time to Secure Your Site
Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your target or your particular drive, … Continue reading 10 Tips for Better Email Hyperlinks
As the world keeps on getting smaller through social media and online business, constructing a solid reputation is more imperative than any other time in recent memory. In the online world, your reputation is everything. It partners with success and, in converse, success demands reputation. Building a good reputation requires effort, patience, and time. With … Continue reading Reputation is Everything in Email Marketing