When deciding whether to run an email campaign, one of the most critical things you’ll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You’ll certainly want to brush up on the laws that protect privacy and regulate practice (CAN-SPAM, CASL, GDPR, … Continue reading The Golden Rules of Email Marketing
These days, the business process is all about the customer. It’s not enough to just have a great product. Customers expect a more interactive approach with each company and purchase. It’s all about a collective experience ‒ the search, the decision, the purchase, the support, and the follow through.
Analytics data is very important in measuring your website success. Within all those charts, graphs, tables, and numbers lie the answers to all of your marketing questions and conundrums. Did that campaign you paid for drive traffic to your website? How much, and what were the visitors interested in? Did the change you made to your homepage increase your … Continue reading Important Numbers to Gauge Your Website Success
What is an elevator pitch? Sales work often starts from the first impression. In most encounters, you only have 30 seconds to show, a few minutes to impress, and a day to respond. My advice is to prepare an impressive elevator pitch. An elevator pitch is the most minimalist interpretation of the products or services … Continue reading The Importance of an Elevator Pitch
Part of the sales process for any business is looking at your current clients and saying, “We need more clients like Company ABC”. In some cases, this A-list is determined by how much and how often they buy services. In others, it comes down to the quality of the relationship. We’d never show it outwardly, but it’s inevitable that we do end … Continue reading How to Be a Better Client & How It Helps You
Billing is one of those things that no one wants to think about but is definitely a necessity. Types of billing vary between companies and individuals; the billing structures can depend on the requests of the client or on the discretion of the company. Blayzer has noticed 5 billing options that are popular for marketing and web-development companies … Continue reading Types of Billing to Consider for Marketing Costs
Wow. It’s already 2016. If you would have asked me when I was a kid what the world would be like today, I’m sure I would been expecting flying cars. Well, we might not have flying cars yet, but the technology of the world has changed dramatically, especially within the online realm. Website design in … Continue reading Website Design Process: Old vs. New
In these technology driven times, digital marketing, web development, and lead generation services are growing in popularity. This is a great thing if you are looking for help in this area, but determining who to trust can be difficult. At Blayzer Digital Marketing Group, we are confident that we are the best choice for clients. … Continue reading What Makes Blayzer Marketing Better?
Ahh, the 90’s: a time when Seinfeld and Friends were on TV, Jurassic Park and Titanic were dominating the box office, Clinton was in office, and the internet had just started to work its way into the lives of the public. In the beginning, the internet as a whole lacked a strong sense of style … Continue reading The Rise and Fall of 90’s Era Internet Trends