A brand is much more than a logo, a color palette, or a tagline. It is the perception of your business and its products or services through the eyes and experiences of your customers.
Design and content assets are a big component of that, being the symbols that help customers notice, recognize, and remember you. But they are not your brand. They are your branding.
This distinction is so important because knowing what kind of perception you want to earn – how you want people to see and think about your business and themselves as your customers, and why – will guide the creative decisions you make when designing your branding. Without this guidance, your branding will feel hollow and your brand will ultimately fail to win over hearts and minds.
Fun Fact: A good example of this is seen in the pharmaceutical industry. Some drug makers have been known to purchase pre-designed branding packages for their products. Something fun to think about next time you’re hijacked by a long-winded medicine ad.
At Blayzer we are experts at understanding your brand strategy and creating exceptional branding designs to support it.
Our team will help you hash it out by answering questions like:
- What is your company’s personality It is consultative, quirky, local-first, high-tech, etc.?
- Who is your target audience?
- Who are you competing with for attention?
- What symbols might help users understand the purpose of your business?
- What colors will put users in the right mindset to want to work with/buy from you?
- What unique elements of your business or products can we incorporate?
For new brands or other advanced needs, we dig even deeper and start with full Brand Strategy development.
Understanding what drives you and makes you special allows us find and create distinctive brand assets that clearly communicate who you are, and incorporate them throughout all elements of your branding.
What does branding cover?
Your branding should always cover these main components:
- Names (companies, products, etc.)
and may include these optional additions:
- Style and usage guidelines
- Asset packages