Getting found through local search is becoming increasingly critical for locally based businesses.
Even 5 years ago a search such as “Restaurants nearby” would have been useless. The search engine would have just looked for websites using both of those words.
Now major search engines have begun to understand searchers’ intent and know to provide users with these types of searches with maps and listings for local businesses, typically from their own directory listings. Local Search Optimization helps make sure your business is found when people nearby you are searching.
Imagine you own a local Chinese restaurant. Someone does a quick mobile search for nearby Asian restaurants. Wouldn’t you want your restaurant to appear in this carousel? The best way to achieve this is to claim and optimize your local listings.
Where do we optimize?
Our first priority for local optimization will be to claim and optimize the Google, Bing, and Yahoo search engine directories. In addition, we will check the accuracy of listings in top web directories, including CitySearch, Yelp, YellowPages, Foursquare, and more.