Like it or not, social media has proven that it’s more than the next fad.
It’s here to stay, and it’s changing the world.
More than perhaps any innovation since the internet itself, social media has revolutionized the way people share information and communicate with each other. It has changed the way people discover, read and share news, information, products and content. It allows people to connect in the online world to form both personal and business relationships.
About Social Media Marketing
Social Media Marketing uses social networking services like Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+ to reach out to customers and build a community around your business. More importantly, social media expands your presence on the web – every post is a new opportunity for others to share your content and for you to earn backlinks and engage your followers. It’s really a no-brainer!
Why should you care about social media marketing?
For a business, social media represents an ocean of opportunity to build relationships and share your message.
- Provides more ways for customers and prospects to find and interact with your business online.
- Strategic, consistent messaging in online social communities increases brand awareness, recognition, and affinity.
- Social presence and interaction nurtures relationships with customers and prospects.
- Social media relationships can generate leads, increase referrals, and drive traffic to your website.
- Social media enables your community to openly and easily have conversations both with AND about your brand.
- Social media allows you to monitor for customer feedback, service and support issues, and attitudes about your brand.
- Interactive content engages, informs, and entertains users.
- Puts you on the radar and attracts attention from leaders in your industry.
What can social media marketing accomplish for your business?
- Expand your audience
- Grow your presence
- Acquire users
- Generate leads
- Drive sales
- Direct traffic to your website
- Take control of your brand
- Gain valuable feedback about your business