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10 Best Design Tips for Effective Ecommerce Product Pages

Product Page Design Advice From the Experts at Blayzer Digital

The instant a visitor enters your ecommerce site, they are revealed to a lot of information about your site. In those first moments, it is vital that you make a good impression to keep them around longer. Well-designed ecommerce product pages lead your visitors to making that final purchase decision. After all, online shopping is much different than going to a physical store. That’s why it’s important that your site is optimized for the shopper’s experience and informs them at every step of the way.

Do your ecommerce product pages feel like they’re missing something? Follow these tips to make sure your pages aren’t missing any information, and that your shoppers have a reason to keep coming back:

1. Use Clear Product Images

It goes without saying that good product images are essential in ecommerce. But what makes an image “good”? The answer is multiple high-resolution, zoomable photos from different angles. While online shopping is convenient, shoppers lose out on a lot of product information through the screen. That’s why visually communicating your product as best as possible can make a key difference for purchase decisions.

2. Be Mindful of Load Times

To visitors on your site, bigger and clearer photos are more trustworthy than smaller photos. However, there is a fine balance when it comes to filling your site with ultra high-res images, and losing out on prospective shoppers when it takes forever to load your shop. It’s important to find that middle ground so that large photos don’t slow down the website experience for users.

3. Use Product Video!

Since online customers can’t experience the product in real life until purchasing, including video on your ecommerce product page can help bridge this gap. Using video for product demonstrations and tutorials is likely to have a big recall value to viewers, and will make them more likely to trust the product and make that purchase decision.

Need help getting videos into your product photo galleries? We can do that! We many different ways to customize your product pages and will find the solution that works best for you.

4. Make Navigation Easy

Utilizing breadcrumb navigation in your ecommerce shop is essential: It helps visitors understand how your website groups products and lets them navigate according to their own personal needs. By minimizing frustration, your site can reduce bounce rates.

5. Display Accurate Inventory Info

We’ve all experienced it: being excited to buy an item online, only to find it’s actually no longer available. Keep your customers from experiencing this same disappointment by informing them as soon as possible. Include an updated stock meter on the product page that lets them know if the item they are viewing is still available for purchase.

6. Create Urgency

Enforcing the scarcity principle can result in less hesitancy in prospective buyers, leading to more likely sales. Creating a sense of urgency can make your ecommerce shoppers more quick-to-act rather than sitting on the fence. Include visible metrics on your product page with examples such as: “only 3 left in stock”, “last 2 hours of free shipping”, and “last 3 items in stock”.

7. Reinforce Trustworthiness

With the rise of online shopping, online scams are more commonplace and lead customers to grow more skeptical when making purchases on a new site. Adding trust badges and customer reviews can instantly let customers feel more informed and better when making purchase decisions.

8. Write Clear & Informative Product Descriptions

While quality images are perhaps the most vital component of a successful ecommerce page, great product descriptions follow closely behind. Not only do effective product descriptions reinforce what your images show, but they also relay information that goes beyond visuals. Product descriptions are a vessel for your brand voice and are also vital to SEO. When correctly utilized, product descriptions engage your audience and draw more visitors in. It is important to optimize their language and make them readable to viewers. Some good guidelines to follow include:

  • Using shorter, concise sentences
  • Using bullet points
  • Using a larger, well-contrasted font

9. Product Data & Attributes Are Key

A huge amount of what you see on an ecommerce product page is driven by the product data. The page design itself is mostly just a framework for the data to fill in. Product names, descriptions, color and size options, inventory levels, images, all of it comes from the database. And as we all know too well, database data isn’t always pretty. It can take some finessing to transform back-end data into front-end-friendly information.

10. Be Clear About Shipping & Return Policies

It can be jarring and disappointing to customers when they get to the checkout stage to find a high shipping charge. To avoid these sneaky tactics that can leave a bad taste in customers’ mouths, make sure you are transparent about your shipping policies from the beginning. This applies for return policies as well: customers finding out they missed the cutoff date for returns due to lack of clarity can make them avoid shopping at that online store ever again.

Contact Blayzer Digital for Effective Ecommerce Product Pages

With these tips, your product pages can’t go wrong. However, each ecommerce store is different and has different needs when it comes to products sold, target audiences, industry expectations – the list is infinite. While there are universal needs for ecommerce sites, there is a lot that can be unique to your specific store and your customer needs. If you need help with your ecommerce product pages, Blayzer Digital is here to help make sure your design and content are uniquely optimized to your customers and your needs.