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Attribution Models

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...

Website Traffic Down? Here’s Why

You’ve developed what you believe is the perfect website. It's super functional, designed to a tee, and a prime online extension of your brand. But maybe your website traffic isn’t as high as you’d hoped. Or maybe it’s dropped in the last few months, and you just can’t figure out ...
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Twitter Wrap-Up for September 13, 2017

Another week, another wrap - but not just any wrap. This week we had a special guest that was able to join us for this meeting, our good friend Chris Feix!Some exciting news was brought up this meeting about the conference that Chris is bringing back to the city which ...