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see through human skull

A new take on ROI

Online Marketing, Web Strategy
When someone mentions ROI, the first thing that usually comes to people mind is Return on Investment. We all know how important ROI is in the marketing world. However, with the development of digital marketing, Return on Investment is not the only thing you need to care about. One advantage ...
marketing vs advertising

Marketing vs Advertising

Web Strategy
No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...
man holding woman's hand with twitter birds

How to Build Quality Twitter Followers

Social Media
Whatever the reason is for starting your Twitter account, we all have a common goal: followers. There is a sense of pride that comes with having a lot of followers, it makes you feel important, and the content you’re creating or sharing is also important. Plus, who doesn’t enjoy the ...
tag logo

TAG Verification

Online Marketing
More and more businesses place a significant amount of importance on going digital. A lot of time those efforts are out-sourced to an agency. But what is a small company supposed to do when they go to an agency and that agency isn’t what they said they were, breach their ...
smartphone infographic

How to Create an Awesome Infographic

Online Marketing, Web Strategy, Social Media
The world of digital marketing is changing at a fast pace. These days, the majority of people don’t like to read a bunch of text to get information. Instead, they prefer visuals, which makes visual content more effective to promote products and services than others. That’s where Infographics come in.It is ...
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