In this digital age of content marketing, businesses are feeling the strain to produce an ongoing stream of information to consumers. The pressure to pump out meaningful and interesting content can drive even the best a little coo-coo! When budgets are tight, staff is lean, and time is scarce it can be challenging to keep … Continue reading For Continuous Content, Frack It!
Have you ever overstepped your DIY capabilities and found yourself with an IKEA entertainment center strewn across your living room floor in 125 tiny pieces? How about that new wireless printer you just bought that you can’t seem to get connected to all your devices no matter how many times you shut it off and … Continue reading Amazon Services & What It Means For Your Business
Social media is an essential part of a successful marketing strategy these days, but many companies find it challenging to keep up with the latest tools, trends, and tactics. We’ve recently updated our social media service packages to better fit our clients’ needs and today’s social media landscape. Here’s what’s new: TAKING INSTAGRAM BY STORM … Continue reading New Social Media Packages
Google is making some changes again, and this time it’s serious. If your site is not currently using HTTPS and SSL encryption, it’s time to update and secure your site. What in the SSL is going on? Starting in January 2017, Google's widely-used Chrome web browser started flagging websites that don't use web encryption as … Continue reading It’s Time to Secure Your Site
Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your target or your particular drive, … Continue reading 10 Tips for Better Email Hyperlinks
These days, the business process is all about the customer. It’s not enough to just have a great product. Customers expect a more interactive approach with each company and purchase. It’s all about a collective experience ‒ the search, the decision, the purchase, the support, and the follow through.
As all 80’s fans know, trends change with time, and web design is no different. Web design is fluid and always morphing to fit the time, technology and content it’s dealing with. Some current trends are great, and we here at Blayzer love them! Others, well, not so much. Some trends we don’t love include banners, … Continue reading Hot Web Design Trends We Don’t Love
24/7 Technology It seems that as technology becomes more and more advanced, it becomes more integrated with our daily lives, both physically and psychologically. Think about it: how many of us sleep with our smart phones just inches away? For many people, our phones are the last thing we see before we go to bed … Continue reading Future Tech Is Coming: What Wearable & Implanted Devices Mean for Marketers
What is an elevator pitch? Sales work often starts from the first impression. In most encounters, you only have 30 seconds to show, a few minutes to impress, and a day to respond. My advice is to prepare an impressive elevator pitch. An elevator pitch is the most minimalist interpretation of the products or services … Continue reading The Importance of an Elevator Pitch
Like a lot of the companies we work with, we are currently in the midst of a pretty big internal sales and marketing overhaul here at Blayzer. It’s a big deal, and it’s going to impact pretty much every bit of content and messaging we have. No need to feel pity for us – we’re … Continue reading 5 Essential PowerPoint Shortcuts