Online Marketing Archives | Page 4 of 8

Must-have Marketing Technologies of 2017

24 October 2017 Online Marketing

With the rapid development of technology nowadays, there are many tools out there that can help companies accomplish their jobs better, faster, and easier. However, with an overwhelming amount of tools available, sometimes it can be difficult for businesses to choose the right ones. And that’s where Blayzer comes in! ...

Progress in Personalizing Email Marketing

10 October 2017 Online Marketing

In today’s society, personalization is everything. People are constantly trying to express themselves and create a world customized for them. Marketing has started following this trend, like in personalized Facebook ads based on recent searches or liked products. Most email marketers have also figured out that personalization matters. It increases open rates, ...

Bing Ads – Is it Important?

02 October 2017 Online Marketing

Are Bing Ads a part of your search marketing strategy? If the answer is no, it means you are passing up a great opportunity. We know what you’re thinking: “No one uses Bing, so what can I miss?”. Believe it or not, Bing holds over 30% of the search marketplace in the ...

Attribution Models

27 September 2017 Online Marketing, Web Strategy, Digital Marketing

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...

For Continuous Content, Frack It!

18 September 2017 Mobile Apps & Development, Online Marketing, Web Strategy

When budgets are tight, staff is lean, and time is scarce it can be challenging to keep up, but have no fear! Blayzer is here! Next time that deadline is looming, don’t start from square one, or worse, run the other way, just Frack It! Get the most of out ...

Amazon Services & What It Means For Your Business

06 September 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Have you ever overstepped your DIY capabilities and found yourself with an IKEA entertainment center strewn across your living room floor in 125 tiny pieces? How about that new wireless printer you just bought that you can’t seem to get connected to all your devices no matter how many times ...

a person with social medias surrounding them

New Social Media Packages

05 September 2017 Events, Mobile Apps & Development, Online Marketing, Web Strategy

Social media is an essential part of a successful marketing strategy these days, but many companies find it challenging to keep up with the latest tools, trends, and tactics. We’ve recently updated our social media service packages to better fit our clients’ needs and today’s social media landscape. Here’s what’s ...

It’s Time to Secure Your Site

05 September 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Google is making some changes again, and this time it’s serious. If your site is not currently using HTTPS and SSL encryption, it’s time to update and secure your site. Starting in January 2017, Google's widely-used Chrome web browser started flagging websites that don't use web encryption as being "Not Secure". ...

10 Tips for Better Email Hyperlinks

29 August 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

Reputation is Everything in Email Marketing

24 August 2017 Online Marketing

As the world keeps on getting smaller through social media and online business, constructing a solid reputation is more imperative than any other time in recent memory. In the online world, your reputation is everything. It partners with success and, in converse, success demands reputation. Building a good reputation requires ...

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