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Measuring Social Media Success

Social media is such and effective way for marketers to reach their target audience. But how do you track the progress and success of social media campaigns? How do you quantify social media reach? Here are a few metrics to keep an eye out for. Using these three forms of reach can help ...
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The Riches are in the Niches

Some people believe that the wider net you cast, the better off you’ll be. This might be true for fishing, but it is absolutely false for marketing. Niche marketing is rapidly becoming the number one way to reach consumers. Going for a universal approach looks more like laziness and uncertainty ...
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When Should You Update Your Marketing Strategy?

Many people know that the design of your brand needs to be updated with time. What some people don't realize is that your marketing strategy must be modern as well. Say what?! Strategy isn’t timeless? No, friend, it is not. Blayzer has a personal example of this that deals with the rise ...
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Image Rights: Check Yourself Before You Wreck Yourself

Some FAQs Blayzer has been getting consistently deal with image rights. Images are a huge headache and potential liability for businesses due to different image rights and regulations. Not knowing the rules or just pulling images from the internet could lead to not only poor image quality, but worst case scenario, it could lead to legal trouble. Blayzer doesn’t want anyone to have to deal ...
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