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an introduction to RankBrain

An Introduction to RankBrain & How It Affects SEO

In November 2015, reports emerged indicating that Google had begun to use a new machine-learning artificial intelligence called “RankBrain” to improve its search engine results. Search Engine Land’s article on the new artificial intelligence indicates that RankBrain appears to be integrated as part of Google’s Hummingbird algorithm. The affect RankBrain ...
7 deadly website conversion sins on a desktop

7 Deadly Website Conversion Sins

There is nothing quite like the energy that swirls around the office as a website nears its go-live date. Those last few days are a whirlwind of dotted i's, crossed t's, and closed brackets as all the final pieces come together. Sometimes during the push to publish, site owners get so focused on the details that they forget ...
browser chart

Navigating the End of Internet Explorer Support

The end of an era has come; a browser era that is. To the delight of long-suffering web developers everywhere, Microsoft has finally pulled the plug on older versions of Internet Explorer. Fear not, faithful IE users! The browser itself isn't going anywhere, but as of January 12, 2016, Microsoft no longer offers security ...

How To Block Unwanted Email from Your Inbox

Unwanted emails are an unfortunate fact of life for professionals in 2016. For legitimate email marketers, unsolicited emails typically represent the first step of a genuine attempt to forge a business relationship. For seedy spammers, they're a way to deliver computer viruses, useless ads, and just plain JUNK.Whatever the source, we ...
business strategies written on a window

Not Everyone Is a Marketer…and That’s OK

On the way to work the other day, one of our employees heard a radio advertisement from a leading email marketing software company that claimed their solution lets small businesses and non-profits "become marketers.” This is a PSA for small businesses and non-profits: Having the right tools to complete marketing tasks does ...
a bored girl reading a book

Cliche? No Way! How to Make Your Website Stand Out

Anyone else feel like the web is getting a little bit boring these days? We’re growing tired of seeing the same layouts, imagery, and user experience over and over and over again. You might not notice (or mind) the pattern, but you can’t help noticing the outliers. As designers, this creates ...
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