Content is King.
We live in a world where people don’t want to be sold to, they want to buy. This means a DIY, investigative spirit and a huge appetite for information. As a business, it is critical that you meet this need with enlightening, customer-focused content.
As digital marketing and search engines have evolved, compelling content has become increasingly integral to a website’s success. Website content development supports SEO and paid search to create a clear conversion journey for prospective customers.
For a winning online marketing strategy, businesses need to create content that is consistent, compelling, authoritative, and relevant. Our team of expert content strategists and talented copywriters will collaborate with you to communicate your brand’s story, engage customers and prospects, and fuel organic and paid search rankings.
Types of Content
In today’s information-saturated world it’s important to know which types of content you should be using to speak to your market. We can help you with literally any type of content you could need:
- Web pages
- Landing pages
- Image, Audio & Video Content
- Case Studies
- Press Releases
- Sell Sheets
- Elevator Pitches
- Strategy Documents
Content Development Services/Solutions
Blayzer can start from scratch or turn your existing content into a powerful lead generation tool for your business. Our content development services include everything you need from start to finish: Strategy, Research, Copywriting, Design, Editing, Promotion, Lead Generation, and Reporting.
- Process of learning what makes your target market tick
- What do they want, need, and fear?
- What role does your company or product play?
- How can you maximize your value to the customer at each stage of the buying process?
- Translate this understanding into valuable, customer-focused content that people want to consume and share
- Expert creative direction, copy, and design
- Cross-channel delivery strategy for maximum reach & ROI
- Position your company as an expert in its field
- Drive brand awareness and recognition
- Grow your online presence and reputation
- Increase traffic to your website
- Generate sales and marketing leads
- Educate and enlighten your current and future customers
The Blayzer Difference
- We take the time to learn about your business and identify facts and information, keywords, and themes that attract and convert people looking for your products and services.
- Our team of professional business communications copywriters has over a decade of experience creating content for many types of businesses in a wide range of verticals.
- We do our research to create meaningful content that will be of genuine interest to your customers and prospects.
- We fine-tune your website and content to make sure it speaks clearly to your human clients and prospects as well as digital search engines.