A logo might not be ALL that your branding entails, but it is certainly the heart of it. Great logos are immediately identifiable. They are not only recognizable and eye-catching, but they communicate the essence of your brand to anyone who encounters them.

A great logo can help your company win new customers and eventually become the Apple, Amazon, Starbucks, FedEx, or Nike of your market. A bad one can send the wrong message, hurt your credibility, or render your brand completely forgettable.

What makes a logo great?

  • Art
    – follows basic artistic & design principles (or breaks the rules in a smart, specific way)
  • Symbolism
    – means something more than appealing colors, lines, and shapes
  • Timelessness
    – not too trendy or dependent on external factors
  • Restraint
    – efficiently communicates a single message or idea
  • Usability
    – design adapts well across various channels and mediums
  • Adaptability
    – transitions smoothly to and from the next generation of your brand

Blayzer offers logo design services to help your business build a winning brand. We can give an old logo a modern touch up, thoughtfully transform a logo for the next generation, or create a new logo completely from scratch.

Take a look at these examples of logos Blayzer has created for other businesses.

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