Meet Buy With Prime.
Put the Power of Amazon Prime in Your Ecommerce Store
How to Improve Conversion Rates Quickly Through Amazon?
Amazon has not only revolutionized the ecommerce industry, but it continues to innovate and develop win-win scenarios for merchants and shoppers. With the introduction of Buy with Prime, merchants can now leverage Amazon’s extensive infrastructure to grow their businesses. This feature has proven to greatly improve conversion rates and has enabled merchants to remarket to Prime members.
What Is Buy With Prime?
The Buy with Prime button is an embeddable widget that can be placed on a website’s product detail page, offering the power of Prime and Amazon’s checkout flow directly on the merchant’s website. This offers a smooth, convenient checkout experience for shoppers and helps to convert more customers. Buy with Prime is an excellent tool for merchants to launch, manage and grow their ecommerce businesses.
Merchants can display Buy with Prime branding on their website and marketing materials to attract Prime members to their products and drive traffic directly to the product pages on their websites. This feature allows shoppers to complete their purchases through an Amazon-hosted experience that offers the same convenient checkout, secure payments, fast free shipping, and returns promise that Prime members love. These benefits closely align with what we know about shoppers, as fast and free shipping, fast delivery, and easy returns are key considerations when making purchase decisions.
Buy with Prime enables merchants to capture Prime member shopper data for remarketing.
The availability of shopper data is a new development for merchants. For the first time, they will receive a Prime member’s email address, allowing retailers to remarket to Prime shoppers in the way they’re used to. Marketing and remarketing to Prime shoppers is now on the table with Buy with Prime, which is causing a lot of excitement for the ecommerce industry.
Prime shoppers being driven to those pages are converting at a higher rate, and merchants are seeing the benefits of Buy with Prime for their Prime-enabled products. According to recent data, Buy with Prime has been raising conversion rates by as much as 25% or more on those product detail pages.
Put the Power of Amazon Prime in Your Ecommerce Store
In conclusion, Buy with Prime is an excellent tool for merchants to launch, manage and grow their ecommerce businesses. With the help of this tool, merchants can leverage the power of Amazon’s infrastructure and offer Prime members the benefits they love while supporting their favorite brands. The availability of shopper data is a new and exciting development that offers merchants greater control over their customer experience and enables them to remarket to Prime shoppers. Buy with Prime is an innovation that is beneficial for both shoppers and merchants, and it’s a great time to get in on the action.
