If you only have room in your budget for one email marketing campaign, it should be an email newsletter. Email newsletters are an easy and non-invasive way to stay in touch with your list, feed your readers’ appetite for information, and drive quality traffic to your website. They are like a concrete mixer for your database of customers, leads, and whoever else you want to include. This is your chance to make your customers and project results the star, and to share more depth about your brand and business.
Tell Your Story
Publishing an effective email newsletter is about much more than promoting your offer and staying in touch. It’s about storytelling. Each issue provides an opportunity to take your readers on a journey through the Who, What, When, Where, and Why of your value proposition and position you as the Knight in Shining Armor — or at least a trusted advisor and resource within your field.
The happily-ever-after? Becoming your customer.
Email Newsletter Goals:
- Keep the fire burning with current leads, active clients, business partners, former customers, & whoever signs up
- Loyalty & retention
- Stay top-of-mind
- Create brand allies & advocates
- Boost profits & keep customers coming back for more
Blayzer Email Newsletter Services
Blayzer designs and executes content rich, CAN-SPAM-compliant email newsletter campaigns designed to boost brand engagement and generate sales leads for our clients. Our newsletters are strategically crafted to educate, inform, inspire and drive action.
Here’s what a typical Blayzer email newsletter campaign includes:
- Strategic development
- Campaign management
- List services
- Content development & custom copywriting
- HTML template design & production
- Email delivery
- Lead management
- Results tracking, analysis and reporting
There’s a lot you can do with newsletters, and together we’ll help you come up with the best content mix possible.
Managed Service Option: You provide the creative elements, we run the campaign. Cuts costs and accelerates the campaign cycle.