There are times to lead and there are times to follow. When it comes to your website and marketing strategy, you want to follow the trends your customers are setting. Go where the users are. With over 77% of Americans now owning a smartphone and over 50% owning a tablet, that currently means going mobile.
Here are some compelling reasons why going mobile is a must.
The mobile trend isn’t just about having a device and using it to discover new products. Mobile is a huge and growing part of online transactions and conversions. Two-thirds of smartphone or tablet owners have used their devices to make purchases, and more than 80% have used them to help in the purchase decision.
The expanding mobile business segment is essential to your company’s future growth. Studies show that:
- 61% of people will likely leave your site if it doesn’t work on their mobile platform
- 33% of people will abandon a transaction if it’s not mobile optimized
- 40% of mobile consumers have gone to a competitor’s website after a bad mobile web experience
- 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company didn’t care about their business
That’s not the impression you want to give to potential customers, and not the experience you want your users to have. Worse still, these users are less likely to make a purchase from you on ANY channel.
If these statistics weren’t enough, Google has updated its search engine results to favor mobile friendly sites, giving you another reason for going mobile. This means that your search rankings will be higher if your website is optimized for mobile devices. Considering that 48% of consumers start with search engines for information, this is a huge market for your company that you could be missing.
Mobility is only increasing. Is your website mobile ready? If not, Blayzer can help. We’re experts at working with mobile development and the new Google search algorithm. Contact us for a FREE consultation on going mobile with your website and marketing plan.
