Analytics data is very important in measuring your website success. Within all those charts, graphs, tables, and numbers lie the answers to all of your marketing questions and conundrums. Did that campaign you paid for drive traffic to your website? How much, and what were the visitors interested in? Did the change you made to your homepage increase your checkout conversion rate? Which of your efforts are paying off the best? Having a good understanding of these metrics will help you understand your online consumers and how to better your website for their user experience.
These 4 website metrics are important to measuring the success of your website.
Measuring the number of visitors will give you great insight into the success of your website. There are three main numbers to consider for visitors. “Total Visits” will give you an understanding of who is landing on your page and give you a better feel for the success of your marketing campaigns. Next is “Unique Visitors”, which represents the number of individual people that visited your site within a given time period. Finally, “Repeat Visitors” looks at who is coming to your site and deciding to come back again.
After understanding who is visiting your website, the next question is, “Where did these people come from?” The Referral metric tracks users as they click on links to your website in search engines, others blogs, or others websites. Referrals also look at the number of visits from social media sites. Understanding where your traffic is coming from is imperative to understanding the effectiveness of your promotions and will help you decide where to put more attention in your advertising efforts. Referrals will also help you determine what links or key words are causing the highest bounce rate.
3. Bounce Rate
Examining your Bounce Rate on your website is crucial when measuring effectiveness. Bounce Rate gives you a percentage of visitors that leave your website before further exploring the content. The more time someone spends on your website, the lower that percentage will be. If consumers are simply clicking to your home page and leaving moments after, this could be a sign that your website needs improvement or that your efforts are attracting the wrong type of audience. You can use analytics to identify which of your pages and campaigns have the highest bounce rates, and even find out where the non-converting traffic from a specific campaign exited from most.
4. Conversion Rate
Conversion Rate is one of the most important metrics your business needs to examine because it looks at the percentage of people who achieved a goal on your site such as completing a purchase, filling out a contact form, creating an account, etc. Measuring your conversion rate is the ultimate measure of how successful your site is. It’s simply letting you know how effective your site is (or isn’t) at helping you reach your business goals.
This is only the beginning, but gaining a firm understanding of these metrics is essential in achieving your marketing goals and your website success. Your marketing strategy should be based off analytics in order to maximize efficiency. Over time, you will refine and choose different metrics in order to analyze different facets of your site and marketing strategy.
Struggling to find effective online marketing tactics? At Blayzer, we offer a variety of methods to help bring your ideal audience to your digital doorstep. Don’t wait. Contact Blayzer for a FREE consultation.