Directing online traffic to your website can be a difficult task to accomplish. It takes a balance of multiple techniques working in sync without overpowering or competing with each other. At Blayzer, we consider anything you do to get good traffic on your website or web solution as online marketing. This can include direct and indirect traffic and a mixture of push and pull based marketing tactics.
Pull marketing attracts prospects to your business because you’ve piqued their desire to find out more, often through interesting, quality content, SEO, or blogging.
Push marketing drives people to buy from your business through paid methods like SEM or the use of email marketing and social media.
A combination of “push” and “pull” is the most effective marketing.
Most businesses only focus on pushing products and forget to pull back to their customers. Some just concentrate on blogging, posting valuable content that doesn’t convey the brand’s message, build brand image, or push the product to your consumer. They all reduce the effectiveness of online marketing.
Many businesses start with a good website but don’t follow through with SEO and SEM which is very important.
The objective of successful SEO is to earn a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo, etc.). Internet users usually don’t have the patience to check through pages and pages of search results, so where your site ranks in a search is essential for directing more traffic toward your site. The higher a website ranks in results of a search, the greater the chance that your site will be visited by a user.
While SEO aims to provide better search results, SEM uses the search engines to advertise your website or business to online users and bring a more targeted traffic to your web site.
Blayzer can help you if:
- Your website does not appear on the search engines
- Your website is not ranked in the first page of the search results list
- Your website is new or unknown
- Your business marketing is ineffective in the Internet environment
On the Internet, search results are stronger than your brand presence. Optimizing your SEO and SEM will further your business in the eyes of consumers.
A website is an investment. You spend time, money, and effort building it and getting it just right. Unfortunately, many businesses make the mistake of thinking that just having a nicely designed website is all you need to do. It’s not. Once you have your site built, you need to actively work to drive and attract qualified visitor traffic. Your online content impacts the way your prospects and customers find, think, and feel about your brand. Creative, innovative content with SEO and the best social media practices is a killer combination that makes your business easy to find and attract and engage your target audience.
Blayzer helps businesses manage the strategic direction of information and edit content, as well as advertise products and services to people in a professional manner. We put your brand in front of prospects and convince them to take your desired action by catering to their needs and solving their pain points through top-quality digital content.
Email Marketing can help you reach your online prospects by building relationships and increase awareness of your online reputation. The email marketing process creates a results-driven approach to messaging, Call-To-Action, lead capture, and conversion metrics.
Blayzer can develop the target for your emails instead of mass mailings, increase your response rate, and reduce spams reports.
Understanding your target audience is the shortest road to your business’s success in social media. The buying behavior, from discovery to conversion, extends over times of information gathering, consumption and sharing. Make social media work for your brand and drive direct website traffic, brand buzz, and search engine rankings.