Social media is an essential part of a successful marketing strategy these days, but many companies find it challenging to keep up with the latest tools, trends, and tactics. We’ve recently updated our social media service packages to better fit our clients’ needs and today’s social media landscape. Here’s what’s new:
Taking Instagram by the Storm
When Instagram first launched in 2010, a lot of our clients weren’t sure it was a fit for them. Aside from fashion and lifestyle brands, the home of Millennial selfies and food photos just didn’t seem like the right place to look for leads and build a brand. That changed a bit back in 2012, when Facebook acquired Instagram for $1 billion and started building some important bridges between the two properties. Today, Instagram has become one of the most widely-used social media channels by users of all walks of life, and the platform boasts some powerful tools and audiences all types of brands can use to grow their business and strengthen customer relationships.
From advertising to engagement, Blayzer is a one-stop-shop for all your Instagram marketing needs. Contact us if you’d like to make Instagram an essential part of your social strategy.
Leading with LinkedIn
LinkedIn has made some big changes over the last few years and we really like what we see happening on the professional-focused networking platform today. We don’t just mean the site’s slick new Facebook-like UI, either. We’re talking about the entire UX around sharing, posting, and connecting, marketing your business, and lead generation/social selling. The increased quality and quantity of activity on the site has also led to an increase in opportunities to use the platform to grow your business.
We’ve created some really exciting new LinkedIn marketing strategies for our clients lately. Let us know if you’d like to be next.
Focus on Engagement & Relationship Building
Have you ever had one of those days where you open up Facebook, Twitter, Instagram, LinkedIn, or SnapChat and start scrolling through your feed, only to feel like you’re inside some kind of echo chamber? The same old people sharing the same old stuff over and over, passing links around from page to page like a re-gifted scented candle that nobody really wants? Yeah, we’ve been there, too.
For companies who use social media for marketing, this is exactly the feeling you want to avoid creating for your audience. The key is to remember that the magic of social media isn’t the “media” – it’s the “social”. People want to hear your unique voice and perspective, not just see how well you can create and curate content. That’s why we’ve reworked our service packages to put interacting with existing posts, pages, and people at the top of the priority list. This new focus on engagement is already showing some big results. Get in touch if you’d like a recap of some specific examples.