Organic SEO Tips You Can Actually Use
What to Do on a Routine Basis to Help With Organic Search Rank
Search Engine Optimization (SEO) is all about getting a high placement (high rank) in search engine results (Google, Bing, etc.). Obviously, you want to be the top result Google shows a potential customer when they are searching your product or service. There are countless tips and best practices on how to build those rankings through both paid activities and organically. Organic searches happen through optimizing your website to give search engines all the information their algorithm needs to give you a high rank.
A few benefits of pursuing organic rankings are:
- They are relatively inexpensive. You aren’t paying for ad placement or to target certain keywords.
- The cost of organic SEO decreases over time, whereas paid SEO can increase in that same time frame.
- The results tend be long-term and don’t drop off like when you stop paying for the services in paid SEO.
One question that needs to be considered: what good does all that legwork do if the results are not sustainable? Optimizing is only half the battle. The other half is staying on top of the competition in the long run and maintaining your website SEO optimization.
There are many ways to maintain organically-attained rankings. A crucial tip is to understand how to optimize for keywords used by consumers when searching. A few ways you can do that is:
- Consistently monitor what keywords are bringing traffic to your site. Not just ones that appear to bring in the most traffic, but the ones that have the highest conversion rates.
- Don’t push other keywords down to lift one up. Be sure when you’re optimizing for a high conversion related keywords that you don’t hurt other important keyword results in the process
- If you are a local company, be sure your Google Maps information is up to date. This can include: contact information, location, etc. It can help with local searches for products and services.
- Keep up to date with evolving language. What do consumers really call your product/service when they are doing a web search? If you are in the firearm business, are consumers using the word “pistol” or “handgun” or “revolver, or all of the above? Insights like this are constantly changing, as should the keywords your website is optimizing for.
- Image ALT Attributes need to be updated along with keywords. These little image descriptions often help SEO by using keywords. Google can’t read images, so give the poor thing some help.
Throughout the past few years, Google has placed an ever growing priority on content as a parameter for rankings. Here are a few tips to optimize your content:
- Use quality, useful content. Your content should keep the user engaged and on the site longer. This also makes your content more shareable, which could potentially lead to more website traffic and possible conversions.
- Search engines love consistently updated websites. They look for information that is useful, relevant, and new.
- Whether your site has a blog, news section, or some other sort of content feed that can be updated, the content needs to fit the “useful, relevant, and new” criteria and add some sort of value to the internet. Keeping up with creating content is crucial for maintaining your organic search rating.
- This content also needs to be shareable on social media.
Make sure your website always loads fast and runs well. Loading times and page performance will lower both search engine rankings as well as the consumer’s experience with your site. Google has a free tool called PageSpeed that will analyze your website’s performance as well as give suggestions for improvement.
Not only will this improve your site’s rank, but a faster loading page that gives the user a better experience will reduce your website’s bounce rate as well.
All good websites use links. From internal links directing traffic within a website, to inbound links that bring in users from other sites, to external links taking the user to outside content, monitoring and maintaining links helps keep your rankings in good shape.
- Maintain inbound links from high ranked websites. High ranked websites linking to your website increases your ranking. However, if you have revamped your website and the URLs have changed, many links from other sites and directories may need updated.
- Maintain your own links, too. The same goes for keeping all links within your website up to date as well. Google does not look favorably on dead links.
- Keep link keywords up to date. We talked about evolving language influencing keywords that are relevant to consumers. Keywords within clickable links fall under the same needs.
Google and other search engines are constantly tweaking their algorithms that determine page ranking. The only way to know these new changes is to stay in the loop on what other SEO people and marketing resources are saying.
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