With a passion for animals and the belief that cruelty-free fashion can be achieved, Donna Salyers’ Fabulous-Furs designs the world’s finest faux fur apparel, accessories, and home decor.
Blayzer’s work for Fabulous-Furs included a digital marketing strategy, a BigCommerce Enterprise multi-store migration, UI/UX design and development, extensive customizations to the BigCommerce platform and theme, numerous third-party software integrations, and ecommerce search engine optimization.
Blayzer started at the strategic level to help Fabulous-Furs understand its functional, technical and marketing requirements. Then our BigCommerce certified developers translated those needs into a beautiful, user-friendly design and content/catalog architecture that carries through across both the D2C retail and B2B wholesale store properties.
We created the D2C retail and B2B wholesale solutions in BigCommerce Enterprise Edition with a highly customized Cornerstone theme. BigCommerce’s ability to handle pixel-perfect design customizations was a big win for this fashion-focused client with a keen eye for design details. The sites feature special entirely custom design theme for the client’s upscale, fashion-forward LUXE brand.
Our ecommerce marketing experts provided a 12 month digital marketing plan for taking the new ecommerce solution to market and implemented SEO updates to fit the new strategy and store architecture. The solution launched in time for the summer wholesale buying season and set them up for red-hot winter holiday sales.
The new site is converting traffic into transactions at a significantly higher rate than the previous solution — the ecommerce conversion rate has improved by more than 20%. The new solution also clocks in much faster performance, nearly doubling its PageSpeed Insights score over the prior technology. This and other SEO-related site enhancements done during the web project have contributed to a 35% improvement in organic search click-through-rate and 16% more traffic from organic search.