Case Study: Blayzer Digital's Shopify Redesign for Proje Products.
Building a Powerful Engine for Your Automotive Ecommerce Success
Client: Proje Products
Industry: Premium Car Care Products
Agency: Blayzer Digital
Platform: Shopify
Project: 2024 Shopify Store Redesign
Proje Products, a leader in premium car care products, aimed to elevate their online presence and streamline internal processes through a comprehensive Shopify site redesign. The company needed not only a visual refresh but also a more functional and user-friendly content management system (CMS) that would allow their team to make updates without the need for developer intervention. With a significant portion of traffic coming from their popular Instagram page, optimizing the mobile user experience was crucial. Blayzer Digital, a trusted Shopify partner agency based in St. Louis, Missouri, was selected to transform Proje’s vision into reality, delivering a site that met both external design and internal usability goals.
Project Goals
Design Facelift
A complete overhaul of the website's visual design, including the Homepage, Category Pages, Product Pages, and Blog Pages, to better reflect the premium nature of Proje's products.
Content Management System (CMS) Improvement
Transition from a custom front-end that required developer intervention for updates to a seamless, user-friendly CMS that empowers Proje's team to make changes independently.
Enhanced Mobile User Experience
With a strong Instagram following driving mobile traffic, the site needed to be fully optimized for mobile users, ensuring a smooth and engaging experience across devices.
SEO Enhancement
As part of the migration to a new Shopify build, it was essential to improve Proje's organic search visibility and performance.
Solution
Blayzer Digital brought together a team of design, development, SEO, and project management experts to make Proje Products’ Shopify redesign a success. The design team worked closely with Proje to create a visually appealing and brand-focused site, while the development team handled the seamless migration to a new Shopify build, making sure the site was easy for Proje’s team to update on their own. Our SEO experts enhanced the site’s structure to boost organic search performance, and our project managers kept everything on track, ensuring a smooth and timely launch. Together, we delivered a solution that elevated both the user experience and the site’s internal usability.
Design Implementation
Working closely with Proje Products, Blayzer translated their design vision into a sleek, modern, and visually appealing website. The new design highlights Proje's commitment to quality, with an intuitive layout that enhances user navigation and product discovery.
CMS Enhancement
Blayzer migrated Proje's website from a custom, hard-to-manage front end to a robust Shopify CMS. The new system allows Proje's team to make updates effortlessly, without the need for developer assistance, enabling faster content changes and product updates
Mobile Optimization
Recognizing the importance of mobile traffic, Blayzer optimized the new Shopify site for mobile devices. The responsive design ensures a flawless user experience on smartphones and tablets, with fast load times and easy navigation, converting Instagram followers into loyal customers.
SEO Migration and Enhancement
The migration to Shopify was carefully managed to retain and improve Proje's search engine rankings. Blayzer enhanced the site’s SEO structure, leading to better organic search results and increased visibility for Proje’s premium car care products.
Results
Shopify’s powerful ecommerce platform provided the perfect foundation for Proje Products’ new site, offering robust features that made it easier to manage products, content, and customer interactions. Blayzer’s team expertly harnessed these strengths, customizing the platform to meet Proje’s specific needs and ensuring a smooth transition from the old site to the new one. By leveraging Shopify’s built-in tools and enhancing them with our own expertise, we delivered a site that performs exceptionally well across the board. Here’s what we achieved:
Increased User Engagement
The redesigned site saw a significant improvement in user engagement metrics, including time spent on site, pages per session, and a reduction in bounce rate.
Enhanced Mobile Performance
Mobile traffic conversion rates increased, reflecting the success of the mobile-first design strategy.
Streamlined Content Management
Proje’s internal team can now easily update the site, adding new products and content without delays, leading to more dynamic and up-to-date online presence.
Improved SEO Performance
The site’s organic search visibility improved, leading to a steady increase in traffic from search engines.
Conclusion
Blayzer Digital’s Shopify redesign for Proje Products is a testament to the power of collaboration, expertise, and the right technology platform. By combining Proje’s vision with Blayzer’s design and development skills, and leveraging Shopify’s robust features, the project not only met but exceeded its goals. Proje Products now boasts a premium online presence that reflects their brand’s quality, enhances user experience, and drives business growth.
For more information about how Blayzer Digital can transform your online presence, visit Blayzer Digital and explore the capabilities of Shopify.
Don’t forget to check out ProjeProducts.com for all your premium car care needs!
