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someone clicking a screen

Attribution Models

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...
an introduction to RankBrain

An Introduction to RankBrain & How It Affects SEO

In November 2015, reports emerged indicating that Google had begun to use a new machine-learning artificial intelligence called “RankBrain” to improve its search engine results. Search Engine Land’s article on the new artificial intelligence indicates that RankBrain appears to be integrated as part of Google’s Hummingbird algorithm. The affect RankBrain ...
Darth Vader taking a selfie

Shining a Light on “Dark Social” Web Traffic

Can you recall your first experience with social media? Chances are the memory you’re thinking of is far too recent. You’ll need to reach back a bit further to get to your true first time.It’s hard to remember social media prior to Facebook and Twitter, or even MySpace and Friendster. ...