Analytics Archives | Blayzer Digital

Attribution Models

27 September 2017 Online Marketing, Web Strategy, Digital Marketing

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...

Important Numbers to Gauge Your Website Success

13 March 2017 Online Marketing, Web Strategy

Analytics data is very important in measuring your website success. Within all those charts, graphs, tables, and numbers lie the answers to all of your marketing questions and conundrums. Did that campaign you paid for drive traffic to your website? How much, and what were the visitors interested in? Did ...

someone putting a coin into a piggy bank

6 Good Reasons to Invest In Your Website

02 February 2017 Design, Online Marketing, Web Strategy, Web Development

These days, most everybody accepts that a website is a necessary asset for a business. It is the face of your brand online and it gives your consumers another outlet to interact with your company. But many businesses are wondering how much time, effort, and money should actually be put into creating and managing ...

The Many Benefits of AdWords Scripts

09 August 2016 Mobile Apps & Development, Online Marketing, Web Strategy

As a Google Partner and digital marketing company, we’re always looking for ways to improve AdWords campaigns for our clients. Most recently, we have begun using AdWords scripts. There are literally thousands of different ways to utilize scripts and it may very well be one of the most unused AdWords features. Always ...

9 Steps to Go From ‘Want’-trepreneur to Entrepreneur

21 June 2016 Online Marketing, Web Strategy, Web Development

Do you have a great idea but don’t know how to get it off the ground? A lot of people want to be an entrepreneur, but how do you get started? At Blayzer, we specialize in turning your idea into a reality by following a simple structure that you can ...

An Introduction to RankBrain & How It Affects SEO

02 May 2016 Web Strategy

In November 2015, reports emerged indicating that Google had begun to use a new machine-learning artificial intelligence called “RankBrain” to improve its search engine results. Search Engine Land’s article on the new artificial intelligence indicates that RankBrain appears to be integrated as part of Google’s Hummingbird algorithm. The affect RankBrain ...

Shining a Light on “Dark Social” Web Traffic

24 March 2016 Social Media

Can you recall your first experience with social media? Chances are the memory you’re thinking of is far too recent. You’ll need to reach back a bit further to get to your true first time.It’s hard to remember social media prior to Facebook and Twitter, or even MySpace and Friendster. ...

Online Marketing Results: 6 Months Can Revolutionize Your Business

18 May 2015 Online Marketing, Web Strategy

If you are looking for hard numbers on what Online Marketing Services can do for your company, look no further. This infographic shows the rapid progress we made with Dynamic Transit in only 6 months. Part of a healthy online marketing strategy is continual and constructive review. We meet with our ...

SEO & Digital Marketing for Startups | Where to Start

29 May 2014 Online Marketing

If a tree falls in the forest and no one is around to hear it, does it make a sound? While we can't answer that age-old question, here's one we can: If you build a website, but don't properly optimize and promote it, does it benefit your bottom line? Don't ...

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