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Hacking Hurts

09 November 2019 Web Development, Technologies

Many companies believe their website isn’t at risk of being hacked because they “don’t have anything worth taking”. However, many hackers aren’t looking to steal from your website; they simply want to re-purpose it for their own lucrative activities. This means there is no such thing as an invaluable website ...

Strengthening Customer Relationships with Social Media

10 August 2019 Social Media

So, you’ve built a great web solution and your SEO plan’s got all this traffic coming in. Now what? You don’t want your brand’s digital presence to become a highway rest stop where users stop for a minute, stretch their legs, and then carry on with their journey and never ...

Choosing a Software Platform for Your Web Solution

06 April 2019 Web Strategy, Web Development, Technologies

Choosing a software platform for your website that best suits your needs can be a difficult and confusing process if you don’t know where to begin. While there are tons of options available to you, your best bet is to always start by asking yourself, “What do you need it ...

Branding Myths & Misconceptions

06 April 2018 Design

Let’s get this out of the way right off the bat – a brand is not a logo, a color palette, or a slogan. It is the perception of your company and its products through the eyes and experiences of your customers. Visual and creative assets are a big component ...

9 Signs of a Failing Online Strategy

06 April 2018 Online Marketing, Web Strategy

Whether you work for a huge enterprise or run a small business, growing your business online comes down to a winning online strategy. To be successful — by making sales, capturing leads, supporting customers, and growing your online reputation — you must create and execute a comprehensive plan that connects ...

3 Secrets of a Winning Online Strategy

06 April 2018 Online Marketing, Web Strategy

Every business starts out with a mission — a goal of making an impact on their community or the world at large. Some set out to solve a longstanding problem for the first time. Others are driven to disrupt an existing market. Still others simply want to push the world ...

Marketing as a Signal and Not a Noise

05 February 2018 Online Marketing

With the increasing amount of marketing and advertising activities, it can be hard to reach your customers. People are bombarded with 4,000 to 10,000 messages per day and less than 100 of those messages will be remembered. Which means you need to stand out from the crowd or your message ...

PPC Adwords & Social Media

15 January 2018 Online Marketing, Social Media

PPC? SEM? What are those do you ask? PPC stands for pay-per-click and SEM stands for Search Engine Marketing. Both of them are used interchangeably. PPC is an advertising solution that allows businesses and website owners to bid on the chance to show an advertisement next to searches on Google. ...

Progress in Personalizing Email Marketing

10 October 2017 Online Marketing

In today’s society, personalization is everything. People are constantly trying to express themselves and create a world customized for them. Marketing has started following this trend, like in personalized Facebook ads based on recent searches or liked products. Most email marketers have also figured out that personalization matters. It increases open rates, ...

Attribution Models

27 September 2017 Online Marketing, Web Strategy, Digital Marketing

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...

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