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Online Marketing Content Clarified

You just spent an incredibly large amount of time and money on your website, and it looks great! But it’s not getting as much traffic as you had hoped.Why?Many people get so focused on the design and development aspects of a website that they forget that content is what drives ...
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Marketing as a Signal and Not a Noise

With the increasing amount of marketing and advertising activities, it can be hard to reach your customers. People are bombarded with 4,000 to 10,000 messages per day and less than 100 of those messages will be remembered. Which means you need to stand out from the crowd or your message ...
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Step-by-step guide to build a content strategy

In a world full of content it’s important to make sure your content stands out because delivering quality content is more important than ever. The best way to deliver strong content is through having a content strategy.Well, a content strategy is a plan, a process, a vision of where you ...
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PPC Adwords & Social Media

PPC? SEM? What are those do you ask? PPC stands for pay-per-click and SEM stands for Search Engine Marketing. Both of them are used interchangeably. PPC is an advertising solution that allows businesses and website owners to bid on the chance to show an advertisement next to searches on Google. ...
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A new take on ROI

When someone mentions ROI, the first thing that usually comes to people mind is Return on Investment. We all know how important ROI is in the marketing world. However, with the development of digital marketing, Return on Investment is not the only thing you need to care about. One advantage ...
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How to Build Quality Twitter Followers

Whatever the reason is for starting your Twitter account, we all have a common goal: followers. There is a sense of pride that comes with having a lot of followers, it makes you feel important, and the content you’re creating or sharing is also important. Plus, who doesn’t enjoy the ...
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How to Create an Awesome Infographic

The world of digital marketing is changing at a fast pace. These days, the majority of people don’t like to read a bunch of text to get information. Instead, they prefer visuals, which makes visual content more effective to promote products and services than others. That’s where Infographics come in.It is ...
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How to play the Hashtag Game

Hashtags have become so well-recognized today that it’s rare to find anyone who doesn’t know what they are. However, knowing something doesn’t mean you can use them well. Keep it short and sweet: Hashtags are supposed to make things easier to find and engage with. Therefore, not many will use ...