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A new take on ROI

When someone mentions ROI, the first thing that usually comes to people mind is Return on Investment. We all know how important ROI is in the marketing world. However, with the development of digital marketing, Return on Investment is not the only thing you need to care about. One advantage ...
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Must-have Marketing Technologies of 2017

With the rapid development of technology nowadays, there are many tools out there that can help companies accomplish their jobs better, faster, and easier. However, with an overwhelming amount of tools available, sometimes it can be difficult for businesses to choose the right ones. And that’s where Blayzer comes in! ...
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Attribution Models

This model gives all credit to the last touchpoint before the conversion. Pros: Last Click is easy to track since it only focuses on one touchpoint. Moreover, you don’t have to worry too much about the set-up. Last Click is known for its simplicity, and it’s the default model in ...

Measuring Social Media Success

Social media is such and effective way for marketers to reach their target audience. But how do you track the progress and success of social media campaigns? How do you quantify social media reach? Here are a few metrics to keep an eye out for. Using these three forms of reach can help ...