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Step-by-step guide to build a content strategy

Copywriting
In a world full of content it’s important to make sure your content stands out because delivering quality content is more important than ever. The best way to deliver strong content is through having a content strategy.Well, a content strategy is a plan, a process, a vision of where you ...
semi truck #1

How Blayzer is Leading the Trucking Industry

Web Strategy
We have worked with many trucking industries to redesign their website to attract more sales and more truck drivers along with creating and implementing marketing strategies that keep traffic coming to their site. We have gained expertise in understanding the logistics and trucking industries and it has allowed us to better ...
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Blayzer Dodgeball Mashup

Blayzer News, Agency
“Nice to meet you, the name is Blayzer. We are a talented and tight-knit group of professionals specializing in all the key areas of web and marketing.” As legendary and exciting as it would be, we’re not The Globo Gym Purple Cobras. We don’t have experts named Blade, Laser, or Blazer. ...
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A new take on ROI

Online Marketing, Web Strategy
When someone mentions ROI, the first thing that usually comes to people mind is Return on Investment. We all know how important ROI is in the marketing world. However, with the development of digital marketing, Return on Investment is not the only thing you need to care about. One advantage ...
marketing vs advertising

Marketing vs Advertising

Web Strategy
No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...
"know the rules" sign with a hook in it

The Golden Rules of Email Marketing

Web Strategy
When deciding whether to run an email campaign, one of the most critical things you'll want to know are the rules of email marketing. Who can you send emails to? When and how often? What are you allowed to say? You'll certainly want to brush up on the laws that protect privacy and ...
old cell phones

When Should You Update Your Marketing Strategy?

Online Marketing
Many people know that the design of your brand needs to be updated with time. What some people don't realize is that your marketing strategy must be modern as well. Say what?! Strategy isn’t timeless? No, friend, it is not. Blayzer has a personal example of this that deals with the rise ...
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