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Website vs Apps

Sometimes answering the first question above starts by simply re-framing it. Instead of asking, “Do I need…?” you should first ask, “Do my users need…?” If your users have a clear demand for one or the other, then that should be the only information you need. If user demand isn’t ...
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Strengthening Customer Relationships with Social Media

So, you’ve built a great web solution and your SEO plan’s got all this traffic coming in. Now what? You don’t want your brand’s digital presence to become a highway rest stop where users stop for a minute, stretch their legs, and then carry on with their journey and never ...
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Why Online Strategy Matters

Companies that choose not to create and follow a proper business plan or marketing strategy may feel like they’re saving time and “staying loose,” but they’re actually playing with fire. If we’ve learned anything from recent economic history, it’s that a business must be ready, willing, and able to act ...
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Branding Myths & Misconceptions

Let’s get this out of the way right off the bat – a brand is not a logo, a color palette, or a slogan. It is the perception of your company and its products through the eyes and experiences of your customers. Visual and creative assets are a big component ...
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How To Find Your Target Audience on Social Media

Reaching your target audience on social media isn’t as easy as making a Facebook post.  First,  identify who your target audience is, and where they are online, so you're better able to market to them. Social media is evolving, and different demographics are using different social media platforms, which means you ...
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Marketing as a Signal and Not a Noise

With the increasing amount of marketing and advertising activities, it can be hard to reach your customers. People are bombarded with 4,000 to 10,000 messages per day and less than 100 of those messages will be remembered. Which means you need to stand out from the crowd or your message ...
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PPC Adwords & Social Media

PPC? SEM? What are those do you ask? PPC stands for pay-per-click and SEM stands for Search Engine Marketing. Both of them are used interchangeably. PPC is an advertising solution that allows businesses and website owners to bid on the chance to show an advertisement next to searches on Google. ...
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How to Build Quality Twitter Followers

Whatever the reason is for starting your Twitter account, we all have a common goal: followers. There is a sense of pride that comes with having a lot of followers, it makes you feel important, and the content you’re creating or sharing is also important. Plus, who doesn’t enjoy the ...
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