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Why Stock Photos are Hurting Your Brand

When it comes to branding, standing out from the competition is one of the main goals, especially for new start-ups. In a digital world where users are constantly bombarded with advertising clutter, a lot of which looks similar, it can sometimes be difficult to catch their attention. You want to ...
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Increase Web Traffic

“No traffic” might be a welcome sight to a commuter on a rushed Monday morning, but there are few things that strike as much fear in the heart of a website owner – particularly one looking make money online. It is a simple fact in the web world: no traffic ...
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Great Web Design Starts With Standout Branding

When clients come to a company like Blayzer for help creating a website, mobile app, or online marketing program, it’s not usually because they lack in vision, interest, or creative resources. It’s because they want a professional hand to guide them through the process and create a better end result. ...
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Designing for Conversion

Some companies believe all it takes to make a successful website is good content. While well-written, relevant content is crucial, poor design can keep visitors from moving past your homepage and ever finding out what you’re all about. It’s a simple matter of human behavior. Despite all our lifelong warnings ...
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Organic SEO Tips

Search Engine Optimization (SEO) is all about getting a high placement (high rank) in search engine results (Google, Bing, etc.). Obviously, you want to be the top result Google shows a potential customer when they are searching your product or service. There are countless tips and best practices on how ...
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Hacking Hurts

Many companies believe their website isn’t at risk of being hacked because they “don’t have anything worth taking”. However, many hackers aren’t looking to steal from your website; they simply want to re-purpose it for their own lucrative activities. This means there is no such thing as an invaluable website ...
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Website vs Apps

Sometimes answering the first question above starts by simply re-framing it. Instead of asking, “Do I need…?” you should first ask, “Do my users need…?” If your users have a clear demand for one or the other, then that should be the only information you need. If user demand isn’t ...
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Website Conversion Optimization

At one point or another in life, most of us have heard the old saying “you can lead a horse to water, but you can’t make it drink”. While this may be true for a horse, it is not true in the world of optimizing your website. With strategically placed ...
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3 Popular Types of Website Customizations

Sometimes answering questions and providing information isn’t all your need from your website – you want to give your users something to do.Perhaps you want them to make reservations, manage information, or interact with each other in an online community. Maybe you want to build an online application and sell ...
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