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Technology Options for Mobile User Experiences

Mobile Apps & Development
With the vast amount of digital content being consumed by mobile devices continuing to grow and even surpassing that of desktop devices, it is critical that you have a convenient and functional mobile platform to present yourself to the consumer. This gives the user the best experience with your brand ...
intersection

Organic SEO Tips

Online Marketing
Search Engine Optimization (SEO) is all about getting a high placement (high rank) in search engine results (Google, Bing, etc.). Obviously, you want to be the top result Google shows a potential customer when they are searching your product or service. There are countless tips and best practices on how ...
smartphone

Website vs Apps

Mobile Apps & Development
Sometimes answering the first question above starts by simply re-framing it. Instead of asking, “Do I need…?” you should first ask, “Do my users need…?” If your users have a clear demand for one or the other, then that should be the only information you need. If user demand isn’t ...
social media laptop

Strengthening Customer Relationships with Social Media

Social Media
So, you’ve built a great web solution and your SEO plan’s got all this traffic coming in. Now what? You don’t want your brand’s digital presence to become a highway rest stop where users stop for a minute, stretch their legs, and then carry on with their journey and never ...
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Website Conversion Optimization

Mobile Apps & Development
At one point or another in life, most of us have heard the old saying “you can lead a horse to water, but you can’t make it drink”. While this may be true for a horse, it is not true in the world of optimizing your website. With strategically placed ...
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Why Online Strategy Matters

Mobile Apps & Development
Companies that choose not to create and follow a proper business plan or marketing strategy may feel like they’re saving time and “staying loose,” but they’re actually playing with fire. If we’ve learned anything from recent economic history, it’s that a business must be ready, willing, and able to act ...
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Online Marketing Content Clarified

Online Marketing, Copywriting
You just spent an incredibly large amount of time and money on your website, and it looks great! But it’s not getting as much traffic as you had hoped.Why?Many people get so focused on the design and development aspects of a website that they forget that content is what drives ...
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Branding Myths & Misconceptions

Design
Let’s get this out of the way right off the bat – a brand is not a logo, a color palette, or a slogan. It is the perception of your company and its products through the eyes and experiences of your customers. Visual and creative assets are a big component ...
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