My name is Dylan, and I am a new team member at Blayzer Digital here in St. Louis. I will be doing a weekly tweet wrap-up of some interesting topics in our industry as well as dive in and give some brief thoughts on them. I will also have posts that will include more thorough write-ups on certain topics that I, myself, think deserve more discussion. I’ll make this quick and give three tweets that you should check out.
With that being said, let’s dive in!
I’ll start with some Super Bowl content because it’s a huge stage for the NFL and it’s just as big for marketing and advertising.
8 digital #marketing takeaways from Super Bowl LI https://t.co/rVlMrWZbi7 pic.twitter.com/FnU1tQoNGQ
— Nick Royle (@Nick_Royle) February 8, 2017
This gave a good and brief summary of David Kirkpatrick, Peter Adams (@PatchAdams03), and Chantal Tode from “Marketing Drive.” Overall some good content here about what trends we saw from this year’s Super Bowl and talked about how in a ‘divided’ environment more brands decided to be more political than they have been in past years.
Next is a tweet from Jeff Bullas and I also suggest you give the man a follow (you’re welcome for the free plug) since he puts out a good amount of content with varying topics.
Why Snapchat is Becoming Essential for Your Small Business https://t.co/3u0dDzXeXe #snapchat #SMM pic.twitter.com/JMSbw9CT5v
— Jeff Bullas (@jeffbullas) February 8, 2017
This is a MUST read if you are trying to target an audience anywhere from 13-34 years old. I don’t think I need to explain much but just by looking at the thumbnail, you can get a good idea of the importance of Snapchat and using it to reach the younger generations.
How fake news could make advertising more believable — by Rance Crain https://t.co/swfTbhuBXH pic.twitter.com/NiQp7u7cTo
— Ad Age (@adage) February 6, 2017
Okay, this is something that I want to talk more about. Rance Cain discusses the world of Fake News. Believe it or not it’s been happening since journalism began. Rance says that advertisers could get into trouble with automated ad posting where you don’t get to choose which site your ad lands on. I think that the advertising world can use this to its advantage without having to worry about violating ethics.
Let me know what you think about these articles and also if you have any input about how Fake News can effect our industry, I’d love to hear from you.
Also, please don’t forget to share and follow myself and the @Blayzer_stl team!