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our approach.

Integrated Online Marketing

At Blayzer we offer technology-driven marketing programs and marketing-friendly technology solutions through an approach that we call Integrated Online Marketing. Technology and marketing are intricately woven together. You can’t have one without the other, and Blayzer ensures that your technology and marketing programs can support each other.

The Blayzer Approach

web solutions

In Blayzer’s integrated online marketing approach, your web solution is the center of your universe. It is the bright, shining star that everything else revolves around, fuels, and feeds on. Your web solution may be just a simple website with content and contact methods. It might also include a blog, ecommerce store, or other features, with links, menus, and calls-to-action that keep users exploring and moving toward a point of conversion.

Digital Marketing

A web solution needs users and users need compelling ways to learn, engage, and take action. How you achieve these goals depends on what you choose to include in your marketing strategy. At Blayzer we choose marketing strategies that work together, support one another, and create synergy. This integrated online marketing approach produces far greater results than each piece could by standing on its own.

Search Engines

A web solution needs users and users need compelling ways to learn, engage, and take action. How you achieve these goals depends on what you choose to include in your marketing strategy. At Blayzer we choose marketing strategies that work together, support one another, and create synergy. This integrated online marketing approach produces far greater results than each piece could by standing on its own.

Digital Advertising

Relying on organic search traffic alone to fuel your web traffic is a little like letting rain water fill your swimming pool. You’ll probably get there eventually, but it’s going to take a while. If you don’t have time to wait for search engines to discover, index, and rank your content ahead of your competitors, pay-per-click ads can help you get traffic to your site while your search rankings build. As long as there is a big enough market and quality, consistent interest in your target keywords and display ad content, you can buy as much traffic as your heart desires. Drawing quality traffic with PPC ads reports good signals back to search engines, which in turn helps your SEO rankings. This is integrated online marketing at its best.

Measuring Integrated Marketing Success

Every part of your online marketing strategy produces valuable data and analytics that can be used to measure success and plan your next moves. Understanding how each piece of your strategy works together will open up new ways to collect, review, and react to your marketing analytics. Catch causes, correlations, patterns and opportunities you might otherwise miss with strong integrated online marketing reporting.

See Integrated Online Marketing In Action

Check out our portfolio for success stories and current examples of Blayzer’s integrated online marketing approach in action.