Click "Enter" to submit the form.

Grey flame particles

There’s a popular saying in the sales world: “People buy from people.” While this is technically accurate, the full truth is a little more complicated. People buy from people they trust. To earn your buyer’s trust and win their business, you must establish thought leadership as a trusted authority in your industry. A content strategy by the experts at Blayzer in St. Louis, MO will show you the way.

website necessities infographic
man standing in front of a dry erase board reading the info on it

What Is a Content Strategy?

A content strategy defines your plan and process for writing, designing, creating, publishing, and distributing all the content needed to support your sales, marketing, and business processes. At the very minimum, your content strategy should address two major questions: what kinds of content you need and how to get that content in front of your target audience so it can work its magic.

What Types of Content Does a Business Need?

Every interaction is an opportunity, and every interaction involves content. Consider your business processes, customer experience, and marketing strategy to identify all your digital and print content opportunities. They’re nearly endless!

Web Content

  • Narrative Pages
  • Landing Pages
  • Product Catalogs
  • Forms
  • Mobile Apps

Sales Materials

  • Scripts
  • Brochures
  • Case Studies
  • Proposals
  • Presentations
  • Team Profiles
  • Executive Bios
  • Product Literature
  • Print & Digital Collateral
  • Transactional Documents
  • Reports

Media Content

  • Videos
  • Animations
  • Audio Recordings
  • Podcasts

Marketing Content

  • Blog Posts
  • Ebooks
  • Whitepapers
  • Digital Ads
  • SMS/Text Messages
  • Mobile Push Notifications
  • Emails
  • Press Releases
  • Online Profiles
  • Social Media Posts

Visual Imagery

  • Logos
  • Icons
  • Buttons & Calls-to-Action
  • Textures & Backgrounds
  • Color Palettes
  • Typography & Style Sheets
  • Banners & Headers
  • Photos
  • Illustrations
  • Data Visualizations
  • Infographics
  • Characters
  • Social Media Graphics
  • Display Ads
  • Email Templates

How Do I Distribute My Content to the Right People?

Getting the right message to your targeted audience at the perfect time takes crafty planning and skillful execution. A strong content strategy will illuminate your best opportunities for content distribution through a wide range of platforms, contact channels, and communication tactics.

  • Web Content Management
  • Blogging
  • Content Marketing
  • Social Media
  • Email Marketing
  • Event Marketing
  • Digital Advertising
  • Print & Outdoor
  • Direct Mail
  • TV & Radio Advertising
  • Public Relations

Creating Your Content Strategy with Blayzer in St. Louis, MO

To create your content strategy we will get to know some important information about your target audience. We’ll investigate their habits and motivations and learn how they seek out and consume information. We will also get to know your brand and where you fit in the market. Our content strategy services include:

  • Audience Personas
  • Core Brand Messaging
  • Content Audit
  • Content Marketing Funnel
  • Creative / Campaign Ideas
  • Content Channels
  • Content Types
  • Content Maps
  • Creative & Distribution Tools
  • Content Planning Calendar

What to Expect from Your Content Strategy

  • Industry Thought Leadership
  • Stronger Brand Awareness
  • Better SEO
  • Increased Web Traffic
  • More Goal Conversions
  • Greater Customer Loyalty

Creating a content strategy can be intimidating. Let Blayzer make it easier for you.