Successful Brand Strategy = Brand Equity
Sales sagging and you don’t know why? Cheer up — it might not be your product. It could just be your brand.
It’s a simple truth of economics and capitalism: The stronger your brand is, the higher the premium customers will be willing to pay for it.
Without a strong brand strategy under its feet, a business will face some serious struggles:
- Problems communicating effectively with customers
- Trouble building trust & convincing prospects to buy
- Inconsistent market perception of your business & products
- Confusion & contradiction across messaging platforms
- Losing deals to more organized competitors
- Inability to get everyone on the same page internally
So how do you build a strong brand? That’s about reputation, relevance, and visibility.
Blayzer’s brand strategists are experts at getting to know a client and extracting the essence of what makes them unique and distinct. We also know that it’s not all about you. It’s also about understanding your target market – who they are, what they want, and how they make decisions – and positioning your brand smartly among direct and indirect competitive forces.
Once we understand who you are and who you want to be in the eyes of your audience, we can incorporate this identity into all aspects of your business, from your logo to your customer service process and everywhere between.
Blayzer’s brand strategy service package includes:
- Discovery & Consultation
- Review current brand
- Interview key players
- Perform research & analysis
- Create/Update Brand Strategy
- Brand Identity
- Story & voice
- Mission & purpose
- Brand Architecture
- Brand Expression
- Color palates
- Internal core message
- External core message
- Targeted positioning statements
- Standards & Guidelines
- Brand Extension
- Distinctive brand assets
- Opportunities to evolve
- Launch position vs. long-term goal
Blayzer’s brand strategies are ideal for:
- Startups & new businesses
- Existing business pivots & reboots
- New products & services
- New markets & audiences
- Change management
*Your needs may vary. Contact us for a custom quote.