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The Importance Of Connection In Branding

A startling statistic reveals that people will spend five years and four months of their life on social media. This means personalization of your brand is more important than ever. It’s a simple equation: emotional connection leads to loyalty. So how do you turn a sales lead from a potential ...
Omnichannel Retailing

Omnichannel Retailing for Ecommerce

Omnichannel retailing allows you to scale multiple channels by syncing product and inventory data across them, including offline and online channels. While traditional multichannel strategies are linear in their design, omnichannel is much more fluid. Instead of only feeding data from that source to multiple channels and back again, all ...
Colorado Delivery Fee

The New Sales Tax in Colorado for Deliveries

If you are selling or plan to sell products in Colorado, there’s a new sales tax in Colorado for deliveries you need to be aware of. A new retail delivery fee is set to take effect on July 1, 2022, requiring retailers to collect a $0.27 fee each time taxable ...
Lower Ecommerce Payment Processing Fees

3 Steps to Lower Ecommerce Payment Processing Fees

As a business, you are well aware of the sometimes outrageously high fees you pay every time you have to process a transaction online. High processing fees cut into profits, makes the cost of doing business more expensive, and can even put a crimp in your growth plans. Think of it ...
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