Content Is King
When we say that “content is king” it’s not because we were fresh out of snappy headlines. We say it because it is true. It’s been over 20 years since Brad and Mike started the business, but no matter how much times change and technology evolves, the need for good content and lots of it has only grown. If only the stock market was so reliable!
Content is important because it supports People, Technology and Processes.
Your customers don’t want to be sold to, they want to buy. Today’s buyers have a very DIY, investigative spirit and a ravenous appetite for information. They are also, however, human. Often short on time or bombarded with distractions, it can be hard to get and keep buyers’ attention, let alone leave a lasting impression. As a business, it is critical that you meet this need with enlightening, customer-focused content that is easy to find, easy to understand, and memorable.
As digital marketing technology has evolved, compelling, authoritative, and relevant content has become increasingly integral to a website or social page’s success. Search engines and marketing platforms use the content on your pages to deduce who you are, what you do, and what value you offer to their users. An abundant amount of quality content and some strategic optimization will help your message reach the right audience in the right place at the right time.
Like the water moving through a river system, content is essential to your marketing and business processes. It carries information,d delivers your message everywhere it reaches, and ultimately leads web traffic to your desired destination: conversion. Without content to support this flow, your processes cannot flourish. Every interaction is an opportunity, and every interaction involves content.
Types of Content
In today’s information-saturated world it is important to know two things when planning your content strategy: what you need and what your users need. Blayzer’s content experts can help you answer those questions and create literally any type of content you could imagine. Our team of strategists and talented creators will collaborate with you to craft content that communicates your brand’s story, engages customers and prospects, and supports high organic and paid search rankings.
30 Content Ideas to Fuel Your Strategy
- Data Visualizations
- Elevator Pitches
- Executive Bios
- How-to Guides
- Landing pages
- Music, Audio & Podcasts
- Strategy Documents
- Web pages
Blayzer Content Solutions
Blayzer can start from scratch or turn your existing content into a powerful lead generation tool for your business. We take the time to learn about your business and identify facts and information, keywords, and themes that attract and convert people looking for your products and services. Our team is made up of experienced professional designers and copywriters with over a decade of experience creating content for many types of businesses in a wide range of verticals. Our content development services include everything you need from start to finish: Strategy, Research, Copywriting/Design/Production, Editing, Promotion, Lead Generation, and Reporting.