Do You Need a Visual Content Strategy?
Using visual content is an easy way to improve the user experience of your website. Images and motion can help you attract attention and guide your visitor’s eye. Visual aids and diagrams help you clearly explain important information and simplify complex ideas. Photos can trigger emotions that draw your visitors in and create a connection. According to many recent studies, visual content gets viewed far more frequently compared to content with no imagery features.
Using visual content in your marketing content is critical, but it’s not as easy as you’d think. It’s an artform (no really, it’s literally art!) that takes patience and practice and a surprising amount of tactical strategy. If you need more engaging imagery created for your website (most companies do), then look to Blayzer in St. Louis for all your visual content needs. We can create specific items for you or help you plan an entire new visual content strategy for your business.
- Raises brand awareness
- Draws more website traffic
- Improves user engagement
- Lowers communication barriers
- Makes complex ideas easier to understand
- Boosts conversion rates
The Difference Between Visual Content and Other Types of Content
Visual content gets the message across more effectively:
When it comes to the human brain, we tend to process visuals quicker than other types of content, such as text. Seeing a picture or video of something allows us to understand the information much quicker and with ease.
Visual content is effective when marketing to consumers, rather than businesses:
Business-to-consumer marketers use more pictures and videos. Business-to-business marketers tend to use content that is more text-based, which seems to be more relevant in this case.
Visuals tend to be easier to remember:
When it comes to text, readers are more likely to forget it compared to pictures and videos. Visuals allow viewers to retain the information better, and more people will have the ability to recall what they saw.
Popular Types of Visual Content
Choosing which visuals to use in your website, blog articles, brochures, emails, social posts, ads, and more can be tricky.
Not just any visuals will do. It’s hard to stand out from the crowd when you’re all using the same stock photos. Custom graphics help strengthen your brand and communicate your own ideas. Custom photography showcases the best of your business and your team. The images you choose and create for your website need to connect with your brand and your visitors. They need to clearly and effectively communicate the message you want to share. They also need to feel modern, current, stylish, and uniquely yours.
Here are some of the most popular types of visual content we can create for you.
Not sure where to begin?
To get help with creating images that will attract more people to your content, contact Blayzer today. Blayzer’s team of experts will be sure to get you on the right track with your visual content! Our graphic designers, photographers, editors and front-end programmers are here to help. We’re your one-stop shop for visual content services in St. Louis, Missouri.