Email is effective.
Why does email marketing continues to be ranked by marketers as the number one channel for lead generation? The answer is simple. Because it works.
Something like 96% of people use email and marketing with email has shown time and again to have higher ROI and lower cost per lead than other forms of marketing. In fact, the Direct Marketing Association (DMA) reported an average return of $44.25 for every dollar spent in 2014 – the highest of all direct marketing channels.
While email marketing’s value to your sales pipeline hasn’t changed much over the years, the methodology behind it is constantly evolving. Blayzer’s email marketing specialists keep our finger on the pulse of the industry to bring the latest and greatest tools, tactics and techniques to every campaign we deploy.
Full Funnel Email Marketing Services
At Blayzer we follow a process of Full Funnel Email Marketing. This just means that our campaigns are designed to address all three major areas of the typical sales and marketing funnel. Follow the links below to learn more about the types of email marketing campaigns Blayzer can put to work for your business:
- Prospecting Campaigns – Break the ice with CAN-SPAM compliant email prospecting campaigns.
- Nurturing Campaigns – Crank up the heat with lead nurturing email drip campaigns.
- Newsletter Campaigns – Keep the fire burning with feature-rich email newsletters.
- Marketing Automation – Streamline and integrate all your email marketing campaigns with advanced strategies and technology solutions
Our email marketing services are available as either full-service or managed-service programs, giving you as much or as little control and hands-on workload as you want.
We even offer training and consulting services for those who want to handle it all in-house. Sometimes you just need a little knowledge and guidance to get going, and the support of a good friend along the way. We want to be that friend for you. Our email marketing team has been developing and executing successful email marketing campaigns for nearly a decade. Whatever your needs are, let’s out our email marketing experience to work for you!