Make Marketing Easier With Automation
A well-rounded marketing strategy has a lot of moving parts. Websites, social media, ads, emails, events, content marketing… Each of these tactics on its own is complex enough, with special technologies, audiences, and content requirements. What happens when you want to connect various elements of your strategy together?
Say you want to publish a blog, Tweet about it, send an email with a special offer to your customers who share the post, then show remarketing ads to people who visit the target page?
What if you want to follow up every tech support phone call with a thank you note and a survey, email them a win-back/satisfaction builder nurture series, then re-survey the same people in 6 months to measure how your brand perception has changed?
Dynamic, multi-channel efforts like this used to require incredible feats of marketing, if they could be done at all. Now Marketing Automation makes things much easier. Sort of.
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What Is Marketing Automation?
Marketing automation is a term that describes the platforms and technologies used to help businesses market more effectively on multiple channels online. It also refers to the strategy behind using such solutions.
Buyer beware! Many marketing and website tools try to pass off trigger-based actions as “marketing automation”. Triggered actions are a step in the right direction, but they alone are not enough to earn this distinction. True marketing automation is about multi-channel integration, data management, and improving the customer experience.
Benefits of Marketing Automation
Drive Sales & Conversions
Lead your contacts down a clear & clever path to conversion from unknown suspect to satisfied customer.
Improve User Experience/Customer Experience
Provide the right information at the right time to the right audience to wow your customers and website users.
Increase Engagement & Retention
Stay top of mind, showcase your best features & demonstrate your value so they keep coming back for more.
Build Multi-channel Campaigns
Link together your prospecting letters, nurturing emails, newsletters, content marketing, blogging, social media, websites, events, and more into integrated multi-channel marketing campaigns
Streamline Your Technology Stack
Connect & control multiple marketing programs in one central platform; easily pull and pass data from other solutions.
Use a single set of tools for multiple strategies with plenty of room to grow and experiment.
Industry-Leading Marketing Automation Solutions
Blayzer’s experts have experience using a wide range of marketing automation software platforms, including Mautic, Zoho, MailChimp, Salesforce, and Hubspot. We’ve learned that marketing automation software alone can’t grow your business, but the right person in the drivers’ seat can. Marketing automation platforms are highly complex with a lot of moving parts.
Whether you are looking to set up a marketing automation platform for the very first time, are searching for the right solution, or just need help getting your existing system working the way you need it to, Blayzer can help. Our marketing experts have configured, used and managed sales and marketing databases, campaigns, and automated workflows in over a dozen industry-leading solutions. From light email marketing automation to full on ecommerce and enterprise cloud marketing automation, we can put our experience to work for you.
We Can Help With That!
Here are some of the common marketing automation process, technology, and management challenges Blayzer can help you tackle:
- Vendor evaluation
- Solution setup & customization
- Data migration
- CRM, social, event, PR & website integrations
- Sales & marketing process development
- Account based marketing
- Content & copywriting
- Email template design & development
- Landing page optimization
- Form development
- Personalization strategy
- Database management & segmentation
- Campaign workflows & process automation
- Lead scoring & rating systems
- Testing & troubleshooting
- A/B testing & optimization
- Training & implementation
- User support
- Measurement & reporting