Reach Out Find Your Audience With Email Prospecting
When you think of email marketing, you most likely envision messages like the ones your favorite brands send to promote their products and special offers. You might even think about content-packed newsletters and digital digests full of articles and images. While these are certainly powerful tools for your email marketing strategy, they work best for increasing loyalty and nurturing revenue from existing relationships. This is only half of the lead generation equation.
The other half – prospecting for new business – is often overlooked in the email marketing strategy. Many companies simply don’t know where to start or how to keep up with a prospecting email program. Make no mistake, most B2B companies can effectively reach new contacts, identify sales opportunities, and grow their list of nurturable marketing-qualified leads with email prospecting. The key to success lies in understanding how prospecting differs from promotion.
Email Prospecting Campaign Goals
Prospecting is about user acquisition and identifying good prospects for future marketing and sales efforts. Note that the primary goal of prospecting is to filter a large pool of suspects into a smaller pool of prospects, not simply to generate sales conversions. Those should come when our message and list are on point, but they are more of a bonus at this stage.
- Filter a large contact list
- Find/confirm decision makers
- Break the ice/start conversations
- May also generate sales-qualified leads, but they are not the primary goal for this campaign type
- Generate marketing-qualified leads
- Build relationships with new contacts
Blayzer Email Prospecting Services in St. Louis, MO
Blayzer designs and executes CAN-SPAM-compliant email prospecting campaigns to generate leads and brand awareness for our clients. Our campaigns are strategically crafted to sail through SPAM filters, command attention in the recipient’s inbox, clearly communicate your value proposition, and elicit a timely response.