Digital marketing offers more data and more ways to track your current strategy than traditional marketing. Reporting and analysis have become essential parts of any marketing strategy. Analyzing your marketing results helps you determine what part of your strategy is working and what parts are not. Tracking your marketing data allows you to make adjustments throughout the life of the campaigns to make your strategy more successful.
Blayzer is a boutique digital agency that has decades of experience with marketing reporting and web analytics in St. Louis, Missouri. Our analysts can help make sense of your marketing data with regular results-focused reporting and in-depth examination of what is going on with your website, ecommere sales, and marketing campaigns — and help deciding what to do next. We promise, your monthly check-in with Blayzer will be one of the most valuable meetings on your calendar. You won’t want to miss it.
What’s Happening in Your Marketing Strategy?
Looking at all your web and marketing data can be overwhelming, but this is where your marketing strategy and goals can guide you. Step one is to identify your key performance indicators (KPIs) to ensure you are looking at the correct metrics. Your KPIs help you understand what is going on throughout the marketing campaign. From there it’s a matter of understanding how marketing and content drives those KPIs.
We evaluate website and marketing performance beyond just distilling datags down to some key monthly metrics. You need to know a lot more than “what” and “when” in order to make good decisions. Each month we take a deeper dive into “why” things happened, and “where” and “how” we can improve our campaigns and services.
Marketing reporting and analysis from Blayzer in St. Louis will also answer “who” by helping you further understand your audience. You think you know who you’re aiming for, but do you know who is looking for you and who are you actually reaching? We look at several different key data points to help you understand your audience’s interests, values, personality and opinions.
Learning more about your users and audience helps us target new consumers and optimize content for your current audience. We can target additional keywords, craft effective messaging, and create a tailored user experience.
Understanding Your Marketing Strategy’s ROI
Everyone wants to know if their marketing strategy is bringing in a profit for the company. While each business may have unique marketing goals and be investing in different marketing channels at the end of the day the metrics used to determine your marketing strategies return on investment (ROI) are the same. Some of the key metrics we look at are:
- Cost per lead
- Cost per acquisition (CPA)
- Return on Ad Spend (ROAS)
- Average order value
- Customer lifetime value (CLV)
Measuring ROI helps determine which marketing channels are best for your business, which campaigns are most effective, and where is the wisest place to spend your marketing budget. We want to help you develop a strategy that gets real ROI results.
Platforms to Report and Analyze your Marketing Strategy
Marketing is increasingly data-driven and you need to be also. There is a variety of platforms and ways to track your marketing performance, and when combined these metrics can propel your strategy forward year over year. Here are some of the platforms we use at Blayzer in St. Louis to measure marketing success:
- Google Tag Manager
- Google Analytics
- Google Search Console
- Google My Business
- Google Data Studio
- Facebook Insights
- LinkedIn Insights
- Enhanced Ecommerce Analytics
- CRM Analytics
- Email Marketing Analytics
- PPC Analytics
- Social Media Analytics
- Content Measurement
- And more
Blayzer is focused on ensuring that your marketing strategy delivers ROI. We start by collaborating with you to develop a strategy that reaches your target audience and hits your KPIs. Then we continually review and report on the results, making adjustments to optimize and help you toward your goals. If you’re unsure of your current marketing strategy’s performance or are wanting to start a new strategy soon, contact Blayzer in St. Louis, MO for a marketing analysis and free consultation!