It’s Time to Add Video Content to Your Strategy
Your vision for your brand is bigger than text and pictures on a page. Why settle when you can tell your story much clearer through custom video content with dynamic sound, motion, and graphics?
Video has changed the face of marketing and brands are cashing in. Turns out, video is good for a lot more than catching views on YouTube and adding flair to your website. Video has many uses across your marketing strategy and is one of the most valuable types of content you can create for your brand.
Why Use Video Content in Your Marketing?
Video Is Versatile!
Video content can be used in many places including your website, blog posts, ecommerce store, email campaigns, social media, digital ads, events, and real-world environments.
Video Is Powerful!
It can take the spotlight as your main focus, help reinforce your key ideas, or add subtle visual interest alongside other content.
Video Is Proven!
Video content gets higher click-through rates when used on social media, email marketing, and online advertising.
Where to Use Video Content?
No matter where your audience is interacting with your brand, there is an opportunity to use video content. Learn more about using video for marketing.
- Social Media
- Email Marketing
- Digital Advertising
Benefits of Video Content
According to Wyzowl, a vast majority of marketers say that video is an important part of their marketing strategy for the year ahead. In fact, the majority of this majority are already using video now and nearly all of them plan to continue doing so. The reason why video content is so popular is clear when you consider the benefits. What else has the potential to do so much for your business?
- Drives inbound web traffic
- Improves traffic performance (and therefore SEO rankings)
- Increases marketing awareness & engagement
- Tells your story better than words and images alone
- Informs & educates your audience
- Reduces confusion & support requests
- Generates sales leads
- Boosts ecommerce revenue
Types of Video Content
Deciding whether you should use video content for your brand in 2020 is honestly a no-brainer. The answer is clearly YES. The hard question is deciding what kinds of video content you will need. Below is a list of popular types of videos for businesses and brands. Blayzer can help you figure out what fits best in your strategy. Give us a call to talk to a video content expert in St. Louis, MO!
Get Video Content in St. Louis, Missouri
Blayzer has teamed up with our sister company, Phat Buddha Productions, to provide video content services in St. Louis, Missouri. Blayzer helps you find video content opportunities in your digital strategy, incorporates video into your website, and takes your videos to market. Phat Buddha provides creative vision and deep video production expertise to create top-quality video content. Together we can unleash the full power of your brand with a comprehensive video strategy, professional production, and marketing services that put video to work for your business.