Category Archives: Web Strategy

How Blayzer is Leading the Trucking Industry

Blayzer has found its niche, the trucking industry. We have worked with many trucking industries to redesign their website to attract more sales and more truck drivers along with creating and implementing marketing strategies that keep traffic coming to their site. We have gained expertise in understanding the logistics and trucking industries and it has … Continue reading How Blayzer is Leading the Trucking Industry

Marketing vs Advertising

Isn’t advertising and marketing the same thing? No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two. With all the design … Continue reading Marketing vs Advertising

How to Create an Awesome Infographic

The world of digital marketing is changing at a fast pace. These days, the majority of people don’t like to read a bunch of text to get information. Instead, they prefer visuals, which makes visual marketing more effective to promote products and services than others. That’s where Infographics come in. What is an infographic? It … Continue reading How to Create an Awesome Infographic

Integrating Email Marketing and Social Media

Currently, there are more than 1.79 billion social network users worldwide. The average person spends up to 3.2 hours a day scanning, checking, and scrolling on social media. With the incredible amount of activity on social media and the rapid growth since its inception, it is important to integrate your email campaigns with social media to … Continue reading Integrating Email Marketing and Social Media

Increase Website Traffic With Push & Pull Marketing

Directing online traffic to your website can be a difficult task to accomplish. It takes a balance of multiple techniques working in sync without overpowering or competing with each other. At Blayzer, we consider anything you do to get good traffic on your website or web solution as online marketing. This can include direct and … Continue reading Increase Website Traffic With Push & Pull Marketing
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