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Staying Connected to Customers During a Time of Crisis

With many businesses experiencing a slow or paused state during this unprecedented time, digital marketing is the greatest tool you have to stay connected with your customers. Having clear and concise information streaming from your website, email newsletters, and social media channels is invaluable. Here are our digital marketing experts’ ...
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Strengthening Customer Relationships with Social Media

So, you’ve built a great web solution and your SEO plan’s got all this traffic coming in. Now what? You don’t want your brand’s digital presence to become a highway rest stop where users stop for a minute, stretch their legs, and then carry on with their journey and never ...
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How To Find Your Target Audience on Social Media

Reaching your target audience on social media isn’t as easy as making a Facebook post.  First,  identify who your target audience is, and where they are online, so you're better able to market to them. Social media is evolving, and different demographics are using different social media platforms, which means you ...
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PPC Adwords & Social Media

PPC? SEM? What are those do you ask? PPC stands for pay-per-click and SEM stands for Search Engine Marketing. Both of them are used interchangeably. PPC is an advertising solution that allows businesses and website owners to bid on the chance to show an advertisement next to searches on Google. ...
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How to Build Quality Twitter Followers

Whatever the reason is for starting your Twitter account, we all have a common goal: followers. There is a sense of pride that comes with having a lot of followers, it makes you feel important, and the content you’re creating or sharing is also important. Plus, who doesn’t enjoy the ...
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How to Create an Awesome Infographic

The world of digital marketing is changing at a fast pace. These days, the majority of people don’t like to read a bunch of text to get information. Instead, they prefer visuals, which makes visual content more effective to promote products and services than others. That’s where Infographics come in.It is ...
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How to play the Hashtag Game

Hashtags have become so well-recognized today that it’s rare to find anyone who doesn’t know what they are. However, knowing something doesn’t mean you can use them well. Keep it short and sweet: Hashtags are supposed to make things easier to find and engage with. Therefore, not many will use ...
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Facebook’s new “Explore” Feature

We were alerted to this when one of our employees spotted this new feature on her phone. None of us has heard of it before so we decided to dig deeper to understand this new feature of Facebook.Currently, you receive information from people that you follow or groups that you ...
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How to Boost E-Commerce Sales with Instagram

With over 600 million users, and the last 100 million joined in just the past six months, Instagram is one of the biggest and most engaged online communities to date. The types of users it attracts makes Instagram a successful sales channel. According to a study by Iconosquare, the majority of ...
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