Strengthening Customer Relationships with Social Media Engagement
So, you’ve built a great web solution and your SEO plan’s got all this traffic coming in. Now what? You don’t want your brand’s digital presence to become a highway rest stop where users stop for a minute, stretch their legs, and then carry on with their journey and never look back. You want to be the destination they remember and return to again and again.
How do we do this? With social media.
Social media is all about engagement. Other forms of media such as TV ads, print ads, billboards, etc., are a one way avenue of communications. Social media allows you to interact with your customers in real time and project your brand personality on community wide and individual levels.
While social media is a less costly marketing channel than many traditional platforms (you can post a whole lot of tweets for the price of one TV ad spot) it still requires time and manpower, so it is important to select the best social channels for your business and your audience. When choosing your social media platforms, it’s key to find where your target users are. What networks do your target customers use? Which options give you the right level of engagement for your business?
We’ve put together a handy infographic of today’s top social media marketing channels, and how you can use them to strengthen customer relationships.
Need help with social media?
Is your social media plan strengthening relationships and generating engagement like it should? We can help you find out, understand why, and make a plan for improvement.
