Online Marketing Archives | Blayzer Digital

Everything You Need To Know About Google Analytics 4 (GA4)

04 November 2022 Online Marketing, Technologies, Ecommerce, Digital Marketing, Ecommerce Agency

You’ve likely already heard the news that Google is planning to sunset the Universal Analytics platform we’ve all grown to know & love with the plan to replace it with their latest analytics solution - Google Analytics 4. While Universal Analytics won’t be shut down until July 1st of 2023 it’s ...

Manufacturing & D2C Ecommerce: Cutting Out the Middleman

22 July 2022 Online Marketing, Ecommerce, Digital Marketing

The question of how to leverage ecommerce continues to be a topic of much discussion and debate among manufacturers. With global supply chains and distribution channels thrown into chaos by COVID-19, many companies have struggled to get their products and information out to end-user customers. Even during a crisis or ...

10 Best Design Tips for Effective Ecommerce Product Pages

20 May 2022 Design, Inspiration, Online Marketing, Web Strategy, Web Development, Copywriting, Ecommerce, Digital Marketing

The instant a visitor enters your ecommerce site, they are revealed to a lot of information about your site. In those first moments, it is vital that you make a good impression to keep them around longer. Well-designed ecommerce product pages lead your visitors to making that final purchase decision. ...

Web & Marketing for Government: Blayzer Is Now On the GSA Schedule

20 May 2022 Design, Online Marketing, Web Strategy, Web Development, Social Media, Copywriting, Blayzer News, Digital Marketing, Agency

With nearly 25 years of experience in web development, ecommerce, and online marketing, Blayzer Digital has strived to provide excellent service to wide range of customers. Today we are happy to announce that range is growing even wider. Blayzer is now part of the General Services Administration (GSA) schedule and ...

angled shot of several different designs of business cards, envelopes and postcards

How Blayzer Digital Got Its Name

13 May 2022 Online Marketing, Web Development, Blayzer News, Ecommerce, Ecommerce Agency, Agency

Spring is a time of growth and change, and we think it’s the perfect time to announce an important change here at 1901 Locust Street. We’ve shortened our name to Blayzer Digital and updated our branding to match! No, we didn’t ditch the marketing team - they’re still here, growing, ...

Increase Your Ecommerce Potential with Social Media Strategies

25 February 2022 Inspiration, Online Marketing, Web Strategy, Social Media, Ecommerce, Digital Marketing, Ecommerce Agency

article by Elizabeth Chalarca Posada It’s not a secret that when companies do not understand how their consumers want to discover, buy and use their products, they lose the opportunity to grow and eventually disappear. We have seen it time and time again. Toys R Us. Blockbuster. Payless Shoesource. These once-loved, ...

How to Educate Shoppers on Your Ecommerce Product Pages

25 February 2022 Design, Inspiration, Online Marketing, Web Strategy, Web Development, Copywriting, Ecommerce, Digital Marketing, Ecommerce Agency

When an online visitor hits your product page, it’s like they’ve walked into your store, picked up an item, and are holding it in their hand. Any experienced retail pro will tell you – now is the moment. This is your time to shine, to win their business by drawing ...

Marketing Under Prohibition

17 February 2022 Online Marketing, Social Media, Ecommerce, Digital Marketing, Ecommerce Agency, Agency

Growing your ecommerce business is a challenge in any circumstance. It’s even more difficult when the products you sell fall under the list of items that are “prohibited” or “restricted” on most digital advertising platforms. Just because something is prohibited by the policies of sites like Facebook, Instagram, Google, YouTube, and ...

How Product Video Increases Ecommerce Revenue

28 January 2022 Online Marketing, Ecommerce, Digital Marketing, Ecommerce Agency

One of the most important types of resources you can put on your ecommerce product page is video. YouTube has become the new retail showroom. Where we used to have to go into a store and have a salesperson show us all the bells and whistles and demonstrate a product ...

Spring Ahead with Video Filming & Editing

12 May 2020 Branding, Inspiration, Online Marketing, Web Strategy

There are a few truths to life. “April showers bring May flowers” is one that we have relied on since the dawn of civilization here in the Midwest. Every spring, we witness a short period of clouds and flooding rains to be rewarded with a bounty of blossoms, a broad ...

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